About This Role
This Content Manager role involves leading content and community for the company's brands, while also assisting the Marketing department with reports, lead tracking, and operations. It is a hands-on position that works closely with Marketing management, design, audiovisual production, and the sales team, with a direct impact on leads and sales.
Responsibilities
- Prepare and manage the monthly content grid with the team, scheduling and publishing on social media platforms like Facebook, Instagram, TikTok, YouTube, and LinkedIn
- Design and implement digital marketing strategies with the Area Coordinator, focused on attracting and retaining followers, target audience, leads, and sales conversion
- Write copy, scripts, and texts for social media, blogs, and email, adapting the message to each stage of the funnel
- Respond to comments and messages within defined response times and forward qualified inquiries to Sales
- Record simple content and appear confidently on camera with good diction in short videos, trends, and live broadcasts
- Keep weekly and monthly social media reports and the sales funnel tracking Excel up to date
- Follow up on leads, WhatsApp groups, and nurturing emails
- Support events, the referral program, and buyer surveys
- Manage tasks in Monday and support web content and basic SEO
- Manage contact with suppliers and external services for the area's contribution
- Perform other job-related functions
Requirements
- Degree in Marketing, Communication, Advertising, or related fields (graduated or titled)
- 2 to 3 years of experience in social media and content for a brand
- Good presence and confidence on camera (a test video will be requested)
- Impeccable writing in Spanish
- Intermediate Excel or Google Sheets skills (basic formulas and pivot tables)
- Proficiency in Meta Business Suite, Canva, CapCut or similar, and a scheduling tool like Metricool
- Ability to read organic metrics and distinguish reach from results
- Occasional availability for events and broadcasts at times compatible with Europe
- Proficiency in graphic design and video editing tools for social media (Canva, Photoshop, Illustrator, CapCut Pro)
- Availability to work in person, Monday to Thursday from 9:00 am to 7:00 pm and Friday from 9:00 am to 5:00 pm
- Availability to travel within the country and abroad
Nice to have:
- Experience in real estate, investment projects, or high-ticket sales
- Experience with CRM and with Monday or other management tools
- Knowledge of Email marketing and WhatsApp Business