Content Manager

About This Role

The Content Manager develops cross-channel content strategies across traditional search and generative AI engines. Functioning as a player-coach, you will lead a team of writers and editors while remaining hands-on in strategy execution, AI prompt optimization, and content QA. You will collaborate closely with SEO Directors and Client Success Managers to protect brand narratives and drive growth.

Responsibilities

• Lead in the delivery of outstanding creative and results, working collaboratively within a cross-disciplinary team and environment (content writers, strategists, and editors) to ensure creative work is on-brand and standing out to research the intended audience
• Oversee and guide all content strategy and content production on the team for clients
• Guide junior and mid-level content specialists and editors with insightful feedback and leadership
• Ensure that creative projects ultimately meet business needs, helping shepherd the work of other creatives toward that goal
• Develop the team by regularly meeting with direct reports (weekly 1:1s, career and performance reviews, helping to resolve conflicts, addressing concerns, identifying opportunities for growth, etc.)
• Ensure development aligns with TK values and fosters behaviors that have a positive impact on the TK culture
• Delegate work amongst self and other team members with a bigger picture of all the work within sub-department
• Maintain awareness of upcoming macro shifts that will affect the client’s business as well as marketing at large
• Regularly present to clients and be involved in upsells
• Ensure consistency and efficacy of content strategy throughout all creative
• Own the brand voice story for our clients across all channels maintaining consistency
• Maintain and nurture the brand, while identifying when we can take creative risks
• Shape and maintain brand voice consistency across many projects, not just your own
• Stay current on content marketing best practices and techniques, as well as all trends relating to the clients’ category, to strategize on effective and engaging web content
• Responsible for developing presentations and delivering them to clients as necessary
• Oversee GenAI prompt targeting, audit AI search answers, select optimal prompts, and utilize internal tools for SERP insights
• Apply platform-specific best practices across Reddit, PAA, Press Releases, and Social Media profiles
• Maintain rigorous QA standards across both Reputation Management (defensive content) and Growth Strategy campaigns
• Develop high-impact strategic deliverables including Ally Opportunity Assessments, Fact Sheets, and Crisis Tactics

Requirements

• Ability to build and execute end-to-end content strategies across both traditional search engines and AI-driven answer engines