About This Role
This Content Creator and Digital Marketer role is for a growing company in logistics solutions and cold chain food distribution. The successful candidate will manage the entire content creation ecosystem, from planning to publishing and advertising, for both brands. This position suits a talented, creative, independent, and results-oriented individual.
Responsibilities
- Fully manage the official Instagram and TikTok accounts for TRIDI Logistik and FRUTIVA
- Develop content plans, research trends, ideate, create concepts, write scripts, and copywriting
- Conduct shooting, editing, and graphic design for content assets
- Upload, schedule, monitor comments/DMs, and evaluate content performance
- Produce and consistently broadcast at least one piece of content per day, using flexible formats such as short videos (Reels/TikTok), carousels, or other creative formats tailored to B2B Logistics and F&B consumer characteristics
- Focus on achieving performance targets based on Views & Reach, Followers Growth, Engagement Rate (Shares & Saves), Profile Visits, and driving Leads/Inquiries that lead to sales closing
- Run, monitor, and optimize paid advertisements through Meta Ads (Facebook & Instagram Ads)
- Determine creative advertising materials and appropriate audience mapping to support conversion from Social Media to Leads to Closing
- Handle documentation (photos & videos), editing, and publication when the company organizes or participates in events
- Design creative event materials such as LED/Videotron videos and visual concepts for exhibition booth construction
- Create internal educational videos (SOP videos / training materials) and assist HRD in tracking team training implementation
- Assist the E-commerce Team in finding vendors/suppliers, conducting initial communication, and coordinating regularly
- Support the TRIDI Logistics Team for requests to create digital content assets, sectoral videos, or special project needs from management
Requirements
- Minimum 1-2 years of experience as a Content Creator, Social Media Specialist, or Digital Marketer (preferably with experience managing B2B/Logistics or F&B accounts)
- Independent & Resilient: Accustomed to, capable of, and able to work individually (solo player) to meet daily production targets (1 content per day)
- Proficient in fast video production (CapCut, Premiere, etc.) and graphic design for Carousel/Feeds needs (Photoshop, Canva, Illustrator)
- Have practical understanding and skills in running Meta Ads Manager
- Possess good communication and negotiation skills (for coordination with the E-commerce team's suppliers)
- Agile & Solution-oriented: High curiosity about the latest digital trends and actively seeking new work tools to improve operational efficiency
