Content Creator

About This Role

Creating engaging content for Fabella Beauty Clinic is the core of this role, helping the brand become a recognized and trusted beauty clinic in Depok. The position suits a creative and confident Content Creator who can turn audience interest into customer visits.

Responsibilities

• Create creative content such as Reels videos, TikToks, photos, and educational beauty content that is engaging and relevant to Fabella's target market
• Develop viral content ideas, storytelling, beauty trends, and promotional campaigns to increase brand popularity
• Conduct photo and video shoots with doctors, therapists, models, and the clinic team
• Edit videos and photos with professional, premium visual quality that aligns with Fabella's identity
• Create content calendars, write captions, and collaborate with the Digital Marketing team
• Monitor content performance, follower growth, engagement, reach, and content contribution to visits and sales
• Ensure beauty content and medical education are accurate, maintain patient privacy, and follow doctor approvals and clinic communication standards

Requirements

• Creative, communicative, confident, and has fresh content ideas
• Proficient in Instagram, TikTok, Reels, and current social media trends
• Able to take photos/videos and edit using CapCut, Canva, or similar applications
• Has storytelling, copywriting skills, and basic understanding of digital marketing
• Has a portfolio of previously created content
• Disciplined, proactive, able to work with targets, and comfortable working in a team
• Experience in beauty, skincare, or lifestyle is a plus

About the Company

Fabella Beauty Clinic aims to be one of the most recognized, trusted, and sought-after beauty clinic brands in Depok.