About This Role
Creating engaging, visually appealing, and informative digital content for social media and other marketing platforms is the core of this role. The Content Creator will conceptualise content ideas, develop recipes, prepare and style food, and present content in front of the camera, collaborating closely with the Content and Marketing teams to create engaging videos, product demonstrations, recipe content, and digital campaigns.
Responsibilities
- Generate creative content ideas for social media platforms, digital campaigns, and other marketing initiatives
- Develop concepts for Instagram Reels, YouTube Shorts, long-form videos, product demonstrations, and promotional content
- Research emerging trends, audience preferences, and popular content formats to create relevant and engaging content
- Develop scripts, storyboards, captions, and content outlines in coordination with the Marketing team
- Translate product features and marketing objectives into engaging, audience-focused content
- Develop creative recipes, food concepts, serving suggestions, and product applications for digital content
- Prepare and cook dishes for video shoots, photography, and product demonstrations
- Experiment with ingredients, flavours, cooking techniques, and presentation styles to create innovative content
- Ensure consistency in recipe execution, food quality, portioning, and presentation during shoots
- Maintain proper food hygiene, ingredient handling, kitchen safety, and workspace organisation
- Present content, demonstrate recipes, and explain product applications in a clear, engaging, and approachable manner
- Prepare and style food to ensure it is visually appealing and suitable for photography and video production
- Coordinate with the production team on shot planning, props, plating, lighting, and shoot schedules
- Participate in video shoots and repeat cooking demonstrations or scenes as required
- Ensure consistency in presentation and content quality across multiple takes
- Assist in developing engaging product stories, demonstrations, and other camera-led content
- Support photography and video production activities for digital marketing campaigns
- Assist with basic video editing, photo editing, transitions, captions, and other post-production requirements where needed
- Coordinate with the creative team to ensure content meets quality standards and brand guidelines
- Suggest improvements to video presentation, visual appeal, storytelling, and overall content quality
- Explore relevant creative software and emerging content creation tools to improve production efficiency
- Collaborate with the Content and Marketing teams to plan and execute content calendars
