About This Role
Creating engaging, visually appealing, and informative digital content for social media and other marketing platforms is the core of this role. The Content Creator will conceptualise content ideas, develop recipes, prepare and style food, and present content in front of the camera, collaborating closely with the Content and Marketing teams to create engaging videos, product demonstrations, recipe content, and digital campaigns.
Responsibilities
- Generate creative content ideas for social media platforms, digital campaigns, and other marketing initiatives
- Develop concepts for Instagram Reels, YouTube Shorts, long-form videos, product demonstrations, and promotional content
- Research emerging trends, audience preferences, and popular content formats to create relevant and engaging content
- Develop scripts, storyboards, captions, and content outlines in coordination with the Marketing team
- Translate product features and marketing objectives into engaging, audience-focused content
- Develop creative recipes, food concepts, serving suggestions, and product applications for digital content
- Prepare and cook dishes for video shoots, photography, and product demonstrations
- Experiment with ingredients, flavours, cooking techniques, and presentation styles to create innovative content
- Ensure consistency in recipe execution, food quality, portioning, and presentation during shoots
- Maintain proper food hygiene, ingredient handling, kitchen safety, and workspace organisation
- Present content, demonstrate recipes, and explain product applications in a clear, engaging, and approachable manner
- Prepare and style food to ensure it is visually appealing and suitable for photography and video production
- Coordinate with the production team on shot planning, props, plating, lighting, and shoot schedules
- Participate in video shoots and repeat cooking demonstrations or scenes as required
- Ensure consistency in presentation and content quality across multiple takes
- Assist in developing engaging product stories, demonstrations, and other camera-led content
- Support photography and video production activities for digital marketing campaigns
- Assist with basic video editing, photo editing, transitions, captions, and other post-production requirements where needed
- Coordinate with the creative team to ensure content meets quality standards and brand guidelines
- Suggest improvements to video presentation, visual appeal, storytelling, and overall content quality
- Explore relevant creative software and emerging content creation tools to improve production efficiency
- Collaborate with the Content and Marketing teams to plan and execute content calendars
- Create content suited to different digital platforms and target audiences
- Monitor relevant content trends and identify opportunities for new formats and creative approaches
- Review content performance and contribute ideas to improve reach, engagement, and audience interaction
- Support the execution of seasonal campaigns, product launches, and other marketing initiatives
Requirements
- Qualifications in Media and Mass Communication, Visual Communication, Digital Media and Content Creation, Culinary Arts, Hotel Management and Food Production, Food Technology or Food Science, or other relevant creative or technical disciplines
- Candidates from other educational backgrounds with strong creative abilities and a relevant portfolio will also be considered
- 0 to 2 years of experience in content creation, digital media, social media, culinary content, or a related field
- Freshers with relevant skills, creativity, and a strong portfolio are encouraged to apply
- Strong creative thinking and the ability to develop engaging content ideas
- Practical cooking and food preparation skills to support recipe development and food-related content
- Confidence in presenting and demonstrating concepts in front of a camera
- Understanding of visual storytelling, food styling, plating, and product presentation
- Good verbal and written communication skills
- Ability to plan and execute content within agreed timelines
- Attention to detail and the ability to manage multiple creative tasks
- Willingness to learn new tools, experiment with formats, and incorporate feedback
Nice to have:
- Basic video-editing knowledge using Adobe Premiere Pro, CapCut, or similar tools
- Familiarity with photo-editing software such as Photoshop
- Experience creating Reels, Shorts, YouTube videos, product demonstrations, or social media posts
- Basic understanding of cameras, lighting, audio, and video production
- Knowledge of social media trends, digital marketing, and content performance metrics
- Familiarity with motion graphics and AI-assisted image or video creation tools
- Experience with food, FMCG, hospitality, lifestyle, or consumer brands
- A portfolio showcasing videos, photography, recipes, or other creative work
Application Process
- Submit your updated resume along with a portfolio of relevant creative work, such as videos, social media content, photography, recipe demonstrations, or other digital content
Key Performance Expectations
- Develop creative and relevant content ideas aligned with marketing objectives
- Execute engaging content across social media and other digital platforms
- Ensure quality and consistency in content preparation, presentation, and production
- Contribute to improved audience engagement through relevant and innovative content
- Complete assigned content deliverables within agreed timelines
- Collaborate effectively with internal teams to support brand communication and marketing campaigns
