About This Role
This role involves planning, creating, and analyzing content across various social media and e-commerce platforms to drive engagement and sales. The Content Creator will work closely with marketing and design teams to produce effective content and support marketing activities.
Responsibilities
- Plan, conceptualize, and produce content for social media platforms such as TikTok, Facebook, Instagram, YouTube, and e-commerce and offline sales channels
- Write scripts, storyboards, captions, and structure content suitable for each platform
- Shoot both still images and videos, and coordinate with relevant teams in content production
- Participate in or direct filming for media production
- Collaborate with the Marketing team, Graphic Designer, Video Editor, and KOLs to develop effective content
- Analyze content performance metrics such as Reach, Views, Engagement, CTR, Conversion, and sales, and prepare summary reports
- Support content production for marketing activities, campaigns, promotions, and product launches
- Perform other duties as assigned
Requirements
- At least 1-3 years of experience in Content Creator, Content Marketing, or Digital Marketing roles
- Bachelor's degree or higher in any field (degrees in Communication Arts, Marketing, Mass Communication, or related fields will be given special consideration)
- Understanding of technologies and tools such as SEO, Facebook Ads Manager, Google Ads, TikTok Ads Manager, etc.
- Understanding of content creation for TikTok, Facebook, Instagram, YouTube, and other social media platforms
- Ability to perform or speak confidently in front of the camera
- Ability to write scripts and tell stories effectively (Storytelling)
- Ability to analyze data from Social Media Insights and use the results to improve content
- Understanding of brand communication principles and ability to create content that increases engagement and sales
Nice to have:
- Ability to use CapCut, Adobe Premiere Pro, Photoshop, Illustrator, Canva, or related software