About This Role
Creating engaging photo and video content for social media and company websites is the primary focus of this role. The Content Creator will develop creative concepts, execute content production, and analyze performance to enhance brand awareness and sales opportunities, particularly within the tourism industry.
Responsibilities
- Create concepts and creative content ideas for company promotion
- Capture photos and videos of tourism products and company activities
- Edit photos and videos for social media needs
- Create Instagram Reels, TikTok, YouTube Shorts, and other promotional content
- Develop content creation and publication schedules
- Design promotional content in line with company identity
- Coordinate with the Marketing Communication and Sales teams for promotional needs
- Document tour activities, events, gatherings, and MICE activities
- Research content trends relevant to the company's target market
- Evaluate content performance and provide development ideas
Requirements
- Male/Female, maximum age 30 years (preferred)
- Minimum education SMA/SMK Tourism
- Possess a Class A driving license
- Preferred graduates in Communication Science, Multimedia, Visual Communication Design (DKV), Broadcasting, Marketing, or related fields
- Minimum 1–2 years of experience as a Content Creator, Social Media Specialist, or Digital Content Creator
- High creativity, innovative, communicative, and up-to-date with social media trends
- Good communication and teamwork skills
- Able to work independently or in a team
- Disciplined, responsible, and able to work according to deadlines
- Willing to travel for documentation of tourism activities or company events
- Proficient in creating photo and video content for social media
- Proficient in editing applications such as CapCut, Canva, Adobe Photoshop, Adobe Premiere Pro
- Able to create content for Instagram, TikTok, Facebook, YouTube, and company websites
- Possess videography, photography, and video editing skills
- Able to create creative and engaging content concepts
- Understand shooting techniques, lighting, and audio
- Able to create captions, copywriting, and storytelling for promotional needs
- Understand social media trends, hashtags, and digital platform algorithms
- Able to create content planning and content calendar
- Understand the basics of digital marketing and company branding
- Understand tourism industry products and services
- Able to create promotional content for domestic and international tour packages