Creating engaging and informative content for social media platforms is the core of this role, helping to strengthen the company's online presence and promote its programs and services. This position suits someone who enjoys storytelling, photography, videography, graphic design, and community engagement, highlighting the positive impact the company makes in the lives of children, individuals with autism, and their families.
Responsibilities
Create engaging and informative content for Facebook, Instagram, LinkedIn, TikTok, and other company social media platforms
Develop creative social media posts, graphics, short videos, reels, and promotional materials
Create content highlighting Kay Services Inc.'s programs, services, staff, families, and community involvement
Write engaging captions, announcements, and promotional messages
Develop and maintain a consistent social media posting schedule
Ensure all content reflects the company's mission, values, and brand identity
Attend designated company events, community outreach activities, workshops, and family engagement programs
Capture high-quality photographs and videos during events
Create social media content before, during, and after company activities
Highlight community partnerships, special events, and organizational accomplishments
Develop promotional content for the Autism Family Fun Fest, Autism Acceptance Week, parent workshops, and other community initiatives
Create event recap videos and photo highlights
Assist with managing the company's Facebook, Instagram, and other social media pages
Schedule and publish content consistently throughout the week
Monitor comments, messages, and engagement, referring inquiries to appropriate staff
Identify creative opportunities to increase followers, reach, and community engagement
Stay informed about social media trends and effective content strategies
Maintain a professional and positive online presence
Design flyers, event announcements, promotional graphics, and digital advertisements
Develop content promoting Respite Services, Intensive Individual Support Services (IISS), and family support initiatives
Create staff appreciation posts, employee spotlights, and organizational announcements
Assist with promoting upcoming events, recruitment opportunities, and community partnerships
Collaborate with the outreach team to develop creative marketing campaigns
Develop a monthly social media content calendar
Coordinate with management to identify upcoming events and promotional priorities
Organize and maintain company photographs, videos, and digital content
Millions of jobs, with real people getting hired every day
200,000+
New jobs added daily
7,000,000+
Verified job listings
1,000,000+
Tailored applications submitted
Track basic social media performance, including followers, engagement, reach, and post interactions
Provide monthly updates on social media activities and performance
Develop and publish approximately 4–5 quality social media posts weekly
Create at least 2 short-form videos or reels each week
Prepare promotional content for all assigned company events
Attend scheduled community activities to capture content
Submit a monthly content calendar for management approval
Provide a monthly social media performance summary
Maintain consistent branding and professional communication
Maintain confidentiality and comply with all Kay Services Inc. privacy policies
Ensure photographs, videos, or identifying information involving children, families, or individuals receiving services are published only with appropriate documented authorization and management approval
Ensure all social media content is reviewed and approved according to company procedures before publication
Requirements
Experience creating content for Facebook, Instagram, TikTok, or other social media platforms
Strong writing, communication, and creative storytelling skills
Experience using Canva or similar graphic design software
Ability to capture and edit photographs and short-form videos
Knowledge of social media trends, hashtags, and engagement strategies
Strong organizational and time-management skills
Ability to work independently and meet deadlines
Willingness to attend occasional evening and weekend events
Reliable transportation for community events and company activities
Nice to have:
Experience with CapCut, Adobe Creative Cloud, or similar editing tools
Previous experience managing business social media accounts
Experience in nonprofit organizations, human services, disability services, or community outreach
Knowledge of autism awareness, acceptance, and family support services
Experience with event photography and videography
Important Details
Work location: Hybrid remote in Edgewood, MD 21040
About the Company
Kay Services Inc. is committed to empowering the autism community by providing quality services, supporting families, and creating meaningful opportunities for community engagement. The Social Media Content Creator will play an important role in sharing its mission, celebrating its accomplishments, and connecting families with valuable resources.