Community Outreach Director

About This Role

Driving occupancy by generating and managing leads, nurturing relationships, and guiding prospective residents through a smooth transition into their new home is the core of this role. Reporting to the VP of Sales, you will collaborate with the Executive Director to create a forward-thinking and strategic marketing plan aimed at achieving budgeted occupancy targets.

Responsibilities

• Actively welcome walk-in and phone inquiries, utilizing software to identify and reach out to potential leads
• Maintain regular contact with prospective residents and their families through calls, emails, and personalized tours of the community
• Establish trust and strong connections with prospective residents and their families by effectively showcasing the benefits of community life and quality of care
• Engage with community staff to ensure accurate promotion of services, policies, pricing, and other essential details to close sales
• Build relationships with local agencies, community organizations, and senior living referral services (e.g., A Place for Mom) to broaden referral sources
• Reach out to religious, civic, and social groups connected with current residents to expand the referral network further
• Collaborate with your team to plan and host events aimed at attracting prospects to the community
• Assist in organizing special events that create meaningful engagement with prospective residents, families, and referral partners
• Communicate sales and contract details clearly, guiding families through agreements to support occupancy levels
• Actively promote tours of the community, encouraging potential residents and families to experience it firsthand
• Regularly review lead management databases to track, follow up on leads, and re-engage past leads who may now be ready to explore senior living options
• Stay informed about competitor offerings to highlight the unique advantages and value of the community, creating a compelling narrative to spark interest and drive sales
• Conduct personalized tours, understanding the unique needs of each potential resident and tailoring the experience to showcase features that align with their expectations

Requirements

• Enthusiastic people person
• Self-starter and able to drive sales growth
• Able to work in a fast-paced environment
• Valid Driver’s license and vehicle
• 3 years of experience in Assisted Living sales (Private Pay)

Benefits

• Uncapped commissions
• Health insurance
• Cell phone and mileage reimbursement
• Team Member Referral Program
• Critical Illness and Accident Coverage
• Vision Plan