About This Role
This Vice President role in Communications focuses on enhancing Citi's perception and experience among stakeholders by managing its reputation through engagement and delivering excellent services. The position involves developing and implementing strategic communication plans for both internal and external audiences, with a strong emphasis on media relations, issues management, and social media strategy.
Responsibilities
- Develop and implement strategic communication plans for internal and external audiences
- Formulate communications strategies to support businesses in media relations, issues management, customer events, community relations and internal employee communications and campaigns
- Develop an impactful social media strategy and leverage various platforms to help build Citi’s profile in Singapore
- Draft positioning statements to manage business issues on external platforms that may pose reputational risk to the franchise
- Write speeches and memos for senior management
- Ensure all legal, regulatory and compliance issues are addressed in all relevant communications and key conduct and risk messages are appropriately included
- Compile and keep current business information and fact sheets, and track media and communications strategies executed
- Coordinate with external agencies to deliver communications campaigns where applicable
- Liaise with government and regulatory authorities on governance and communications related requests
- Monitor and manage budgets to specific briefs
- Function as a key media contact for issues related to Citi’s businesses in Singapore
- Proactively drive a consistent pipeline of media opportunities and coverage to elevate the Citi brand and deliver business objectives
- Collaborate with internal subject matter experts to identify newsworthy angles and storytelling opportunities that increase visibility for the business
- Provide strategic crisis communications advisory to the business and handle media queries on issues or crisis scenarios
- Draft all media materials including press releases, media pitches, briefing documents, bylines, Q&A, talking points and proactively amplify external messages on appropriate platforms including Citi’s website, LinkedIn and internal channels
- Identify speaking opportunities and platforms to position senior management and support them in their communications needs
- Plan and manage media analysis and reporting
- Develop internal communications strategies and plans to ensure that key messages are delivered effectively to all employees
- Manage all aspects of internal communications from managing town halls to developing talking points, presentation materials and more
- Leverage all internal platforms to disseminate key messages and develop new ways of increasing employees’ mindshare
- Lead, plan and execute internal and external events including sponsorship related activations
- Oversee all planning, creative designs, written materials, logistics and on-site management of each event where necessary
- Prepare briefing documents for senior management
- Work collaboratively with partners and vendors to execute events and deliver the best outcome for Citi
- Ensure full compliance with global communications protocols and procedures and records are up to date
- Liaise with government and regulatory authorities and colleagues to deliver on governance requirements
- Appropriately assess risk when business communications are undertaken, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards
Requirements
- Relevant working experience in a fast-paced global organization’s corporate communications department, a public relations agency or journalism
- Strong relationships with members of the media, particularly financial and business journalists
- Outstanding written and spoken English language skills
- Proven ability in managing crisis communications
- Experience in creating and managing social media content
- Able to provide creative solutions to achieve results
- Bachelor’s degree in business management, communications or other related fields
Nice to have:
- Relevant experience in financial services industry
Important Details
- Job Family Group: Communications and External Relations
- Job Family: Communications Management
About the Company
Citi's Enterprise Services and Public Affairs (ESPA) aims to enhance how stakeholders perceive and experience Citi. They manage the company's reputation by engaging with stakeholders and delivering great spaces and services to colleagues and clients.
