About This Role
The Communications Specialist is responsible for developing and executing strategic external communications that strengthen Sun Life’s brand, enhance client engagement, and support business growth. This role creates compelling content and communication programs across client communications, marketing campaigns, and key opinion leader (KOL) partnerships to ensure consistent, impactful, and audience-centered storytelling.
Responsibilities
- Develop and review client-facing communication materials across multiple channels to keep clients informed, engaged, and connected with the Sun Life brand.
- Collaborate with business units to gather insights, align messaging, and ensure all communications are relevant, timely, and client-centric.
- Support issues and crisis communications by developing clear, accurate, and timely materials that help address client concerns, maintain trust, and provide guidance during service disruptions, operational incidents, or reputation-sensitive situations.
- Write and distribute press releases, media materials, executive messaging, and campaign narratives that increase awareness of Sun Life’s products, services, thought leadership, and brand initiatives.
- Develop communication materials that support product launches, brand campaigns, corporate initiatives, events, and marketing programs across owned, earned, and paid channels.
- Plan and execute key opinion leader and influencer engagement programs that extend campaign reach and strengthen brand credibility.
- Collaborate with internal teams and external agencies to plan communication activities and ensure seamless execution of campaigns and initiatives.
Requirements
- Graduate of Communications, Marketing, or a relevant course.
- Over five years of experience in public relations and corporate communications.
- Extensive experience in writing for digital.
- Experience managing key opinion leader and influencer partnerships.
- Strong stakeholder management and project coordination skills.
- Exceptional writing, editing, and proofreading skills.
- Strong knowledge of external communications, including client communications and marketing communications.
Nice to have:
- Experience in developing communication strategies and content that support brand-building, client engagement, and business objectives.
- Experience in being part of an agile delivery team.
Benefits
- Work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions.
- Opportunities to make a meaningful difference in clients' lives.
Important Details
- Application deadline: 30 December 2026
