About This Role
The Communications Specialist is a key member of the Marketing team, responsible for creating clear, compelling, and on-brand content that strengthens the credit union's voice, engages members, supports business goals, and reinforces its community impact. This role involves translating complex financial topics into relevant, easy-to-understand content for current and prospective members, and requires an exceptional writer and editor who can connect with audiences and drive action.
Responsibilities
- Serve as a primary steward of the credit union's written brand voice and tone
- Develop messaging that is consistent, distinctive, and approachable based on the audience
- Translate marketing strategies and campaign objectives into compelling messaging and copy
- Help evolve the organization's messaging framework and editorial standards
- Ensure copy is clear, inclusive, accessible, accurate, and appropriate for a financial institution
- Write copy for integrated marketing campaigns across paid, owned, earned, and experiential channels
- Develop headlines, taglines, calls to action, campaign concepts, and supporting copy
- Write content for product and service marketing, including consumer lending, deposits, credit cards, mortgages, commercial banking, and member services
- Develop copy for advertising, direct mail, brochures, promotional materials, branch signage, presentations, radio spots, and other marketing collateral
- Partner with designers and creative team members to ensure copy and visual concepts work together effectively
- Write and edit website content, landing pages, email campaigns, social media content, and digital advertising
- Develop content optimized for search engines and emerging AI-driven search experiences, including SEO/GEO considerations
- Adapt messaging for different digital channels and audience segments
- Collaborate with Digital Marketing to improve engagement, conversion, search visibility, and member experience
- Develop messaging and content for community events, sponsorships, activations, and member experiences
- Create event invitations, promotional materials, signage, scripts, talking points, and follow-up communications
- Help tell the credit union's community impact story through compelling member, employee, and community narratives
- Partner with Community Relations to develop content that strengthens the organization's reputation and community presence
- Support executive leaders and subject-matter experts with speeches, presentations, talking points, articles, LinkedIn content, and other thought-leadership communications
- Help identify and develop stories that position credit union leaders as credible voices on financial, community, and industry topics
