About This Role
The Communications Specialist is a key member of the Marketing team, responsible for creating clear, compelling, and on-brand content that strengthens the credit union's voice, engages members, supports business goals, and reinforces its community impact. This role involves translating complex financial topics into relevant, easy-to-understand content for current and prospective members, and requires an exceptional writer and editor who can connect with audiences and drive action.
Responsibilities
- Serve as a primary steward of the credit union's written brand voice and tone
- Develop messaging that is consistent, distinctive, and approachable based on the audience
- Translate marketing strategies and campaign objectives into compelling messaging and copy
- Help evolve the organization's messaging framework and editorial standards
- Ensure copy is clear, inclusive, accessible, accurate, and appropriate for a financial institution
- Write copy for integrated marketing campaigns across paid, owned, earned, and experiential channels
- Develop headlines, taglines, calls to action, campaign concepts, and supporting copy
- Write content for product and service marketing, including consumer lending, deposits, credit cards, mortgages, commercial banking, and member services
- Develop copy for advertising, direct mail, brochures, promotional materials, branch signage, presentations, radio spots, and other marketing collateral
- Partner with designers and creative team members to ensure copy and visual concepts work together effectively
- Write and edit website content, landing pages, email campaigns, social media content, and digital advertising
- Develop content optimized for search engines and emerging AI-driven search experiences, including SEO/GEO considerations
- Adapt messaging for different digital channels and audience segments
- Collaborate with Digital Marketing to improve engagement, conversion, search visibility, and member experience
- Develop messaging and content for community events, sponsorships, activations, and member experiences
- Create event invitations, promotional materials, signage, scripts, talking points, and follow-up communications
- Help tell the credit union's community impact story through compelling member, employee, and community narratives
- Partner with Community Relations to develop content that strengthens the organization's reputation and community presence
- Support executive leaders and subject-matter experts with speeches, presentations, talking points, articles, LinkedIn content, and other thought-leadership communications
- Help identify and develop stories that position credit union leaders as credible voices on financial, community, and industry topics
- Assist with corporate communications and reputation-management messaging when appropriate
- Edit and proofread marketing materials for grammar, clarity, consistency, accuracy, tone, and brand alignment
- Review content for regulatory, compliance, and legal considerations in partnership with appropriate internal teams
- Maintain high editorial standards across marketing channels
- Help establish and maintain content templates, editorial guidelines, and writing standards
- Comply with applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control
Important Details
- Work location: on-site at our Larpenteur Administrative office in Falcon Heights, MN
About the Company
The credit union is responsible for strengthening its voice, engaging members, supporting business goals, and reinforcing its community impact.
