About This Role
This role involves communicating services and events through various media, including social media, electronic, and print. The specialist will assist with website, intranet, broadcast, and other audio-visual productions, developing and distributing multimedia content. The position requires collaboration with different departments to create marketing and promotional materials.
Responsibilities
- Coordinate, integrate, and monitor city messaging via social media to inform and educate the public
- Provide customer service through social media
- Coordinate City print and electronic publications, including designing, editing, printing, and distributing newsletters, recreation guides, training manuals, and other special publications
- Assist with the design, development, and maintenance of the City
- Perform and manage graphic design development and maintenance and web content management to ensure the City is represented professionally and consistently in all materials and media outlets
- Manage intranet content and coordinate with city departments regarding content design and updates
- Maintain multimedia design and technical quality by staying abreast of current equipment and technology, suggesting equipment upgrades when required
- Evaluate and make recommendations on the effectiveness of communication tools utilizing analytics
- Facilitate effective communication of information to the public via web, social media, print, and other media resources
- Create and edit complete marketing campaigns, social media efforts, and other communications projects
- Provide marketing counsel and support to city departments in marketing, promotions for special events, campaigns, services, and programs
- Assist in video and audio production for the City
- Act as staff photographer for City events, ceremonies, and other activities for use in all media formats and coordinate with professional photographers upon request
- Assist with planning, logistics, coordination, and execution of events, ceremonies, and other City activities
- Assist with various types of special projects as assigned by the City Manager, City Council, and/or Mayor
- Perform other related duties as assigned or required
Requirements
- Associate
- Bachelor
- Valid Texas Driver
- Pass a Criminal Justice Information Services (CJIS) background check when assigned to Longview Police Department
- Work is performed in a cable television environment and in and around City facilities
- Subject to sitting, standing, walking, bending, reaching, kneeling, crouching, crawling, climbing ladders, and lifting of objects up to 100 pounds
- Occasional exposure to variable weather conditions and machinery with moving parts is involved when shooting videos around City facilities
