Communications Specialist

About This Role

This Communications Specialist role involves developing and executing communication programs to build awareness and excitement for Ubisoft games, brands, and initiatives across the U.S. market. Working closely with various internal and external teams, the specialist will support multiple campaigns from major announcements to live-service updates and industry events. The role suits a candidate with hands-on communications and/or PR experience, leveraging knowledge of the video game industry and media landscape to identify compelling stories and build media relationships.

Responsibilities

• Develop and execute U.S. communications plans for Ubisoft games across announcements, previews, launches, live-service updates, and other key moments
• Manage day-to-day communications work streams for assigned titles with guidance from senior team members
• Understand each game, its audience, and competitive landscape to identify the most relevant stories and media opportunities
• Coordinate campaign activity with global communications teams, marketing, social, community, creator, and other cross-functional partners
• Develop and maintain relationships with gaming media, along with relevant contacts across technology, entertainment, lifestyle, and mainstream media
• Conduct proactive outreach to secure coverage, interviews, previews, reviews, and other editorial opportunities
• Understand the interests, audiences, and coverage priorities of key gaming outlets and journalists
• Identify emerging publications, independent media, podcasts, creators, and other voices influencing gaming audiences
• Maintain accurate media lists and track outreach, feedback, and opportunities
• Coordinate press participation in virtual and in-person previews, industry events, studio visits, and other media experiences
• Manage invitations, RSVPs, scheduling, assets, briefing materials, and event logistics
• Staff media events and support Ubisoft spokespeople and attending journalists
• Stay current on major gaming events, industry moments, and editorial calendars that could create opportunities for Ubisoft
• Proactively identify media opportunities, story ideas, and campaign needs, bringing recommendations to the team rather than waiting for direction
• Monitor gaming news, industry trends, player conversations, and broader cultural moments to identify opportunities for Ubisoft titles
• Help develop story angles that resonate with both core gaming audiences and audiences beyond traditional games media
• Bring informed ideas and recommendations to the team based on knowledge of games, competitors, and the broader industry
• Work with agency partners to develop and execute creative communications programs
• Track coverage, sentiment, and campaign results across assigned projects