Communications Manager

About This Role

This role involves developing and executing high-profile communications campaigns tailored to various audiences, using social-first tactics, managing day-to-day media relations, and handling complex issues. You will be hands-on in proactive communications, from strategy to execution, for key company moments in Germany, running campaigns that land core narratives for important consumer, business, and product updates. The position requires navigating complicated reputational challenges, including brand perception, and operating with an international mindset due to the company's global user base. You will also navigate swiftly between business, consumer, and policy communications, leveraging a solid network of local reporters and creators.

Responsibilities

• Work cross-functionally with numerous teams, locally and globally, to manage media opportunities, social-first elements, and mitigate crisis
• Create campaigns designed to proactively address Meta’s brand reputation and challenges specific to Germany
• Identify and pitch positive news stories about Meta and its technologies to deliver a steady pipeline of proactive coverage in Germany
• Manage reactive press issues, working closely with the Policy Communications team in EMEA (Europe, Middle East and Africa) and the Public Policy team in Germany to tackle issues and build proactive communications moments that advance the company’s position (e.g., responding to reporters, drafting statements, correcting inaccuracies)
• Provide communications counsel and support for leaders in Germany and in Meta in general, including executive positioning
• Prepare communications plans, briefing materials, and manage spokespeople during media interviews, social activations, and events
• Manage creator relations for Communications moments, including the external agency

Requirements

• 12+ years of experience in executing media campaigns, crisis management, building relationships with media, and working with executives
• Very effective communication skills in German and English, as the role requires managing media relations and communications campaigns with German-language media and coordinating with global English-speaking teams
• Significant experience in managing external communications, corporate issues, and project management
• Experience managing agencies and putting in place scalable processes to drive and measure results
• Established relationships and contacts with German media, creators, and opinion leaders
• Proven project management and decision-making skills
• Experience working with, influencing, and presenting to very experienced stakeholders
• Experience driving alignment across multiple teams and stakeholders to execute complex cross-team projects
• Adept at using AI in their day-to-day work