Commerce Editor, GQ

About This Role

Writing and publishing daily commerce content for GQ Recommends' style section is the core of this editor role, from detailed buying guides to product news. The role emphasizes visual storytelling across video, social, and newsletter formats, and suits a candidate comfortable both behind and in front of the camera.

Responsibilities

• Manage toward brand-level revenue targets and margin, using performance against goals to direct content strategy and resource prioritization
• Manage freelance budgets and allocation across production, photography, freelance writers, and editors
• Pitch, write, edit, and update seasonal shopping guides, roundups, and single-item odes for GQ Recommends’ style coverage
• Partner with SEO to implement best practices and optimize content for search, newsletter, and social
• In collaboration with priority merchant partners, help develop, plan, and execute content lineups to support those partnerships and help meet revenue goals
• Work cross-functionally with editorial, audience development, social, and video teams to maintain GQ Recommends’ authority, humor, and editorial point of view across every platform
• Build a holistic content strategy for style coverage that maximizes CTR, AOV, and EPC
• Continually experiment with new formats, visual storytelling approaches, and creative ways to make shopping content feel fresh, useful, and distinctly GQ
• Build growth strategies that diversify traffic sources across search, email, social, creator, and direct
• Assist with the newsletter strategy ideation and execution for the brand, including vertical growth, content quality, and acquisition
• Assign resources against each channel based on opportunity size
• Foster innovation in multi-modal content distribution
• Facilitate and execute partnership content at the brand level, working closely with directors, brand leads, and the partnerships team to ensure deliverables strengthen relationships and drive revenue
• Take a leadership role in the conception and execution of new shoppable multi-modal content formats across various channels, collaborating with cross-functional partners to create engaging and monetizable content experiences for audiences
• Champion experimentation with new formats, distribution models, and revenue approaches across the team

Requirements

• A minimum of three years of editing experience in a digital media environment, with a background in service journalism and product recommendations preferred
• Familiarity with affiliate platforms and programs (i.e., Skimlinks and Amazon)
• Strong understanding of web analytics, SEO, and commerce best practices
• An understanding of and enthusiasm for style as it relates to all categories of shopping coverage