About This Role
This sales associate role is for a front-line ambassador of the Coach brand, delivering a personalized shopping experience and meeting sales goals. It involves supporting daily store operations and blends luxury-retail service with omni-channel selling and team collaboration to drive brand loyalty and revenue.
Responsibilities
- Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
- Build lasting client relationships through personalized styling, product expertise, and fashion advice
- Drive sales through cross-selling, upselling, and tailored recommendations
- Utilize mobile POS, clienteling tools, and social selling platforms (including short-form video) to capture data and encourage repeat purchases
- Develop and execute personal sales plans; meet or exceed individual and team KPIs
- Source new customers, maintain relationships, and follow up to close sales
- Maintain high energy on the floor, manage multiple customers, and adapt selling techniques to business needs
- Complete daily operational tasks (cash wrap, inventory processing, replenishment, visual merchandising) while maintaining service standards
- Keep sales floor and stockroom clean, organized, and stocked; follow retail policies, POS, and asset protection procedures
- Process transactions efficiently (purchases, returns, exchanges, online pickups)
- Support inventory cycles: receive shipments, stock shelves, and manage product movement
- Assist teammates in functional areas as required
- Foster a collaborative, trust-based environment; encourage team performance
- Participate in brand initiatives, training programs, and inclusion activities
- Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor
Requirements
- 1+ years of sales experience (luxury retail preferred)
- Knowledge of fashion trends and competitors
- Combination of education and experience will be considered
- Experience with POS operation, basic computer proficiency (iPad/laptop, Mobile POS), walkie-talkie use, ability to read price/release sheets
- Ability to work in a fast-paced environment
- Strong English language proficiency
- Ability to lift at least 25 lbs. regularly (up to 50 lbs, occasionally), to climb, bend, kneel, and maneuver sales floor and stockroom
Nice to have:
- Luxury retail background
- Social media savvy
- Experience with live-stream shopping or video demos
- Clienteling and data acquisition skills
Important Details
