About This Role
The Chief Revenue Officer (CRO) and Chief Commercial Officer (CCO) leads enterprise-wide commercial strategy and revenue generation for a leading organization in a highly regulated industry. This executive role is responsible for accelerating business growth, strengthening market leadership, and driving the overall commercial performance of the consumer business. As a key member of the Executive Leadership Team, the successful candidate will oversee all revenue-generating functions, including sales, distribution, channel management, commercial strategy, customer growth, and strategic partnerships.
Responsibilities
- Develop and execute the organization's commercial and revenue growth strategy in alignment with corporate objectives
- Drive overall business performance, revenue growth, profitability, and market share expansion
- Lead nationwide commercial operations, including consumer sales, channel management, retail operations, dealer and distributor networks, and strategic partnerships
- Oversee customer acquisition, retention, loyalty, and lifecycle management initiatives to maximize long-term customer value
- Collaborate with Marketing, Product, Customer Experience, Finance, Technology, and Operations to deliver integrated go-to-market strategies
- Identify new business opportunities, emerging markets, and strategic partnerships to support sustainable growth
- Establish commercial KPIs, revenue targets, sales forecasts, and performance management frameworks
- Utilize market intelligence, customer insights, and competitive analysis to inform strategic business decisions
- Champion digital transformation, commercial innovation, and operational excellence initiatives
- Build, mentor, and lead high-performing executive and commercial leadership teams
- Present commercial strategies, financial performance, and growth initiatives to the Executive Committee and Board of Directors
- Ensure compliance with corporate governance standards, regulatory requirements, and organizational policies
Requirements
- Bachelor's degree in Business Administration, Marketing, Economics, Management, or a related field
- MBA or postgraduate qualification is highly preferred
- Minimum of 15 years of progressive commercial leadership experience, including at least 8 years in executive leadership roles
- Proven experience leading large-scale commercial organizations with full revenue and P&L accountability
- Demonstrated success in driving revenue growth, market expansion, customer acquisition, and commercial transformation
- Strong expertise in commercial strategy, sales leadership, business development, channel management, and customer growth
- Experience leading enterprise-wide commercial operations across multiple business functions
