About This Role
Leading a full-service marketing and advertising agency is the core of this executive leadership position, which requires senior-level marketing expertise, agency management experience, strong business acumen, and operational leadership. The role suits an accomplished marketing professional who can develop comprehensive marketing strategies, lead high-performing creative and digital teams, manage agency operations, and contribute to sustainable business growth. Working closely with the CEO, the Chief Operating Officer will guide agency strategy, oversee client services, manage operational and financial performance, and support new business development.
Responsibilities
- Lead the development and execution of comprehensive marketing and advertising strategies for clients across a diverse range of industries
- Provide senior-level strategic guidance on brand positioning, marketing communications, customer acquisition, and business growth
- Oversee integrated campaigns encompassing traditional advertising, digital media, social media, content marketing, branding, and creative development
- Serve as a senior strategic advisor to clients, ensuring marketing initiatives align with their business objectives
- Maintain a strong understanding of emerging marketing technologies, AI, digital advertising platforms, and industry trends
- Lead and mentor a multidisciplinary team of creative, digital, project management, social media, and account management professionals
- Oversee workflow, project management, resource allocation, and quality control to ensure exceptional client deliverables
- Foster a collaborative, accountable, and results-oriented agency culture
- Manage team performance, productivity, and operational efficiency
- Ensure projects are delivered on time, within budget, and to the agency's quality standards
- Oversee day-to-day agency operations, ensuring efficient processes and profitable service delivery
- Work closely with bookkeeping and external financial professionals to monitor budgets, cash flow, expenses, and financial performance
- Manage agency resource planning, staffing needs, and operational expenditures
- Evaluate client and project profitability, identifying opportunities to improve margins and efficiency
- Develop and implement systems, processes, and performance metrics that support sustainable growth
- Partner directly with the CEO on agency strategy, financial performance, organizational development, and long-term growth initiatives
- Collaborate with the Business Development Manager to identify, pursue, and secure new client opportunities
- Participate in prospect meetings, strategic presentations, proposal development, and client acquisition efforts
- Help develop service offerings, pricing strategies, and opportunities to expand agency revenue