About This Role
This Chief Marketing Officer role offers end-to-end responsibility for brand, growth, D2C, portfolio, and product development, working directly with management and key business areas. It suits a leader with extensive experience in consumer brands, product strategy, and innovation, who can drive growth and shape modern food culture.
Responsibilities
- Develop growth strategy with management, sales, and the executive board, translating it into clear marketing, D2C, portfolio, and innovation priorities
- Identify consumer needs, usage situations, and market opportunities to derive new categories, products, and growth areas
- Further develop positioning and brand strategy, ensuring a strong, consistent presence across all relevant touchpoints
- Manage brand, campaigns, trade marketing, social media, creator marketing, PR, CRM, events, and partnerships as an integrated system to translate brand strength into demand and sustainable growth
- Be responsible for portfolio, product roadmap, innovation pipeline, and launch calendar, prioritizing new products based on consumer need, market potential, brand fit, and profitability
- Ensure successful go-to-market processes, bringing together product, packaging, communication, retail, and D2C for launch
- Further develop the D2C business, making the Wholey shop an inspiring brand and commerce platform, from acquisition to conversion to retention
- Set ambitious goals and KPIs, manage budgets and resources, and consistently align them with the biggest growth levers
- Lead and develop an interdisciplinary team of around ten experts from marketing, D2C, design, and product development, creating clear priorities, responsibilities, and an environment for independent work
Requirements
- Extensive leadership experience as CMO, VP Marketing, Marketing Director, or in a comparable senior role, ideally in food, FMCG, health, lifestyle, D2C, or a related consumer category
- Proven success in building and developing a consumer brand and driving growth through brand building, demand generation, retail, and D2C
- Solid experience in portfolio and product strategy, innovation, and successful product launches
- Strong sense for brand, culture, and creativity, combined with analytical strength and confident handling of digital business models, MarTech, and AI
- Entrepreneurial thinking, high growth ambition, and the ability to achieve impact even with limited resources
- Commercial understanding and confidence in managing revenue responsibility, budgets, KPIs, and business cases
- Strategic clarity and operational strength: you set priorities, make decisions, and consistently implement topics
- Experience in developing interdisciplinary teams into a high-performing unit with clear direction and high-quality standards
