About This Role
This leadership role involves developing and executing the company's overall marketing strategy to align with business goals and growth plans. The Chief Marketing Officer will lead annual marketing planning, campaign prioritization, and budget allocation, while identifying market opportunities and consumer trends. The position requires a strategic leader with strong commercial acumen to drive brand positioning, customer acquisition, and market share.
Responsibilities
- Develop and execute the company's overall marketing strategy in line with business goals and growth plans
- Lead annual marketing planning, campaign prioritization, and budget allocation
- Identify market opportunities, consumer trends, and competitive insights to support business decisions
- Translate the company's business objectives into measurable marketing initiatives and outcomes
- Establish and strengthen brand positioning, identity, and market relevance across the company's brands
- Ensure consistency in brand communication, customer engagement, and marketing execution
- Develop strategies to increase brand awareness, customer loyalty, and market share
- Evaluate opportunities for brand extensions, new product launches, and market expansion
- Work closely with Operations and other business functions to develop initiatives that drive outlet sales and customer traffic
- Analyze sales performance, promotional effectiveness, customer behavior, and market trends
- Develop marketing strategies to improve customer acquisition, repeat purchases, and average transaction value
- Evaluate the commercial impact of marketing campaigns and recommend improvements to maximize return on investment
- Oversee the company's digital marketing, social media, advertising, influencer engagement, and promotional strategies
- Ensure campaigns are aligned with brand positioning, business priorities, and target customer segments
- Establish clear objectives, performance indicators, and evaluation methods for marketing initiatives
- Explore relevant digital platforms, partnerships, and marketing channels to expand market reach
- Lead and develop the Marketing Department, including providing strategic direction to the Assistant Manager and the wider team
- Establish departmental KPIs, performance expectations, and accountability for results
- Strengthen team capabilities, resource planning, productivity, and cross-functional collaboration
- Ensure clear delegation of responsibilities between strategic planning and day-to-day execution
- Develop and manage the marketing budget within the company's approved financial framework
- Monitor marketing expenditure, campaign performance, and return on marketing investment