About This Role
This executive-level role leads the next phase of growth for Weave by developing its marketing engine into a scalable, efficient, and vertically differentiated growth platform. As a key member of the executive team, this leader partners closely with the CRO to drive pipeline and revenue outcomes, strengthening the inbound foundation while expanding product-led and partner-driven growth. The Chief Marketing Officer will also strengthen Weave's brand across SMB and large-group healthcare practices and elevate marketing's strategic impact with the executive team and Board.
Responsibilities
- Define and execute a multi-year marketing strategy aligned to company growth, efficiency, and market expansion goals
- Partner with the CRO in shared accountability for pipeline creation and revenue performance, aligning inbound, outbound, lifecycle, and emerging product-led motions
- Evolve Weave
's inbound-led growth engine to improve efficiency, reduce cost structure, and increase predictable pipeline contribution
's brand positioning across SMB and large-group healthcare verticals (medical, dental, optometry, veterinary), ensuring differentiated and compelling market presence
- Lead product marketing strategy, including vertical go-to-market execution, competitive positioning, messaging clarity, and launch excellence
- Expand lifecycle and customer marketing programs to drive adoption, expansion, and long-term retention
- Lead the development of a compelling and evolving IR and PR narrative that strengthens investor confidence, shapes market perception, and positions Weave as the AI leader in healthcare communications
- Support marketing strategy related to potential M&A activity, including brand integration, messaging alignment, and go-to-market coordination
- Drive performance across digital, content, creative, events, communications, and partner marketing channels with clear ROI accountability
- Develop and mentor a ~50 person marketing organization, strengthening leadership bench and operational discipline
- Establish clear KPIs that tie marketing investment to pipeline velocity, conversion rates, customer acquisition cost, and overall revenue contribution
- Represent Marketing in executive and Board discussions, translating strategy and performance into clear business outcomes
Requirements
- 15+ years of progressive marketing leadership experience, including senior executive experience within a B2B SaaS organization
- Proven success scaling a multi-channel marketing engine in an inbound-led environment with meaningful outbound partnership
- Demonstrated ability to improve marketing efficiency and optimize cost structure while sustaining growth
- Experience serving SMB markets, driving successful up-market expansion, and leading verticalized go-to-market strategies
- Strong partnership track record with Sales leadership, including shared accountability for pipeline and revenue commitments
- Deep expertise in demand generation, product marketing, brand strategy, and growth analytics
- Experience presenting to and engaging with Boards of Directors
- Track record of building and developing high-performing marketing leadership teams
- Strong financial acumen and excellence in managing significant marketing budgets with ROI discipline
Nice to have:
- Experience supporting or leading marketing efforts related to M&A integration
Important Details
- Reports to: Chief Executive Officer
About the Company
Weave is committed to fostering an inclusive workplace where all individuals are valued and supported.
