About This Role
This leadership role is the first Chief Marketing Officer for a growing residential remodeling general contractor, responsible for overseeing all marketing strategy and budget. The role suits an experienced marketing leader with a strategic vision who can connect marketing efforts directly to consultations and signed projects, and who can lead and develop an in-house marketing team.
Responsibilities
- Own ISI's marketing strategy and budget across SEO, Google Ads, the website, brand, brand awareness, social media, and content
- Lead, coach, and develop the in-house marketing team, setting priorities and holding the work to a high standard
- Track marketing dollars through to leads, consultations, signed projects, and project value in the CRM
- Direct the team's work: website updates, Google Ads maintenance, keyword targeting, content capture, daily social posting, long-form video, blogs, and written content
- Deliver weekly and monthly reports with clear, actionable recommendations
- Own brand assets and alignment, including the brand guide, messaging, and consistency across channels
- Partner with ownership, sales, and operations to support every handoff in the lead journey
- Make decisions and own them, reporting what worked and what did not
- Translate tools and data for the team, explaining how to use each platform and drive decisions
- Plan for growth, recommending when to add people, agencies, or tools as the company scales
Requirements
- Bachelor's degree (4-year program) in marketing, business, or a related field
- 10 years of experience, including 5 years as an influential marketer
- A portfolio with proven, measurable results
- Experience marketing long-cycle, high-ticket projects (3 to 6 months)
- A track record of owning decisions and their outcomes
- Experience working with roles such as owners, C-level executives, managers, and more
- Hands-on skill with CRM platforms, Google Ads, Google Analytics 4, Excel, AI tools, and website content management systems
- Ability to explain tools clearly to non-marketers
- A collaborative strategist who works with the team to make the business successful
- 3 to 5 years of tenure with previous employers
- Experience in residential remodeling, construction, or home services
Benefits
- Paid time off
- 401(k) with company match
- Written quarterly performance standards with structured reviews
- Advancement opportunities as the company grows; senior roles are filled from within first
About the Company
ISI Construction is a growing Indianapolis general contractor specializing in residential remodeling, including additions, whole-home remodels, kitchens, basement finishes, and exterior renovations. Project values range from $70,000 to $800,000. The company operates an all-subcontractor delivery model supported by documented processes, a CRM as the system of record, and clearly defined performance standards.