About This Role
This executive leadership role involves owning the brand, demand generation, and market positioning for Cornerstone Practice Management, which powers Frost Law, a national tax controversy practice. The Chief Marketing Officer will translate firm growth objectives into a measurable marketing and client-acquisition engine while building the brand of a national tax controversy leader across multiple markets and practice areas.
Responsibilities
- Build and run a full-funnel client acquisition engine, measured on cost-per-acquisition, pipeline contribution, and marketing-sourced revenue
- Own the marketing technology stack, with HubSpot CRM at the center, including lead scoring, contact classification by practice area, campaign attribution, and pipeline reporting
- Partner closely with Business Development and the intake team to ensure marketing-qualified leads convert; align on shared metrics and a single view of the funnel
- Define and steward the Frost Law brand as a national tax controversy authority, differentiated against mid-tier tax boutiques and Big Four/national competitors
- Own thought leadership, content strategy, digital presence, and the firm's website, including SEO and the client-facing narrative across practice areas
- Manage awards, rankings, media, and reputation programs that build institutional credibility
- Build, lead, and develop the marketing function, including an in-house creative team (design, content, digital), setting structure, hiring, and managing both staff and external vendors (SEO, agencies, design, events)
- Own the marketing budget with full P&L accountability; report performance and ROI to firm leadership on a regular cadence
- Ensure all marketing and web content complies with attorney advertising and solicitation rules across every operating jurisdiction (Maryland, Arizona, Texas) and any market the firm enters
- Partner with legal/ethics to maintain a defensible compliance framework for all client-facing content
- Champion an AI-first approach to marketing operations, including content production, campaign optimization, analytics, and personalization, consistent with the firm's broader AI enablement strategy
Requirements
- 8+ years in marketing leadership, including direct law firm experience (tax, accounting, or financial services a strong plus)
- Proven experience building and managing a creative team, including designers, content, and digital talent, and getting high-quality, on-brand output from them consistently
- Demonstrated ownership of a revenue-accountable, data-driven marketing function, not just brand or communications
- Already uses AI tools in day-to-day marketing work, for content production, campaign optimization, analytics, or creative, and can show how they have been put into practice
