About This Role
This leadership position at EaseMyTrip.com, one of India's largest online travel platforms, involves defining and leading the overall marketing vision and execution. The Chief Marketing Officer will oversee the full spectrum of marketing, from brand strategy and digital growth to performance marketing, partnerships, and customer engagement. The role requires a balance of strategic vision, creative direction, and analytical expertise, shaping a brand presence that directly influences millions of travelers globally.
Responsibilities
- Define and execute the marketing roadmap, aligning campaigns with business objectives
- Mentor high-performing teams across brand, digital, and growth functions
- Build and strengthen EaseMyTrip’s brand identity, positioning, and narrative across domestic and international markets
- Lead campaigns across SEO, SEM, PPC, display, retargeting, social media, and affiliates to maximize ROI and scale customer acquisition
- Drive impactful content strategies and influencer collaborations to enhance visibility, engagement, and customer trust
- Leverage market research, data analytics, and segmentation to understand traveler behavior, optimize campaigns, and personalize experiences
- Build strategic partnerships with airlines, hotels, OTAs, and travel/tourism boards to strengthen brand positioning and distribution reach
- Collaborate with product and technology teams to align marketing efforts with new feature rollouts and customer experience improvements
- Mentor and grow a multi-disciplinary marketing team, fostering a culture of creativity, innovation, and accountability
- Own the marketing budget, ensuring efficient allocation of spends and measurable impact on revenue and market share
- Represent EaseMyTrip in external forums, manage public relations, and drive corporate communications to enhance brand reputation
Requirements
- 10+ years in marketing, with at least 5 years in a senior leadership role, ideally in travel, eCommerce, or consumer internet sectors
- Proven track record in brand management, digital marketing, and scaling customer acquisition in high-growth environments
- Deep understanding of SEO, SEM, PPC, social media marketing, performance marketing, and affiliate ecosystems
- Strong ability to interpret analytics, optimize campaigns, and implement data-backed decision-making
- Ability to craft compelling brand stories, campaigns, and customer experiences across multiple channels
- Experience building alliances with global brands, tourism boards, and ecosystem partners
- Exceptional communication and leadership skills, with experience managing large, diverse teams
- Exposure to international marketing practices and scaling brands across geographies is highly desirable
