About This Role
This leadership role is for a Chief Marketing Officer to drive the overall marketing, brand positioning, student recruitment, digital presence, communications, and growth strategy of a Medical University. The CMO will be responsible for enhancing the university's reputation, increasing qualified student inquiries, and supporting admissions through ethical marketing practices.
Responsibilities
- Develop and execute the university's integrated marketing and brand strategy
- Lead digital marketing, performance marketing, SEO, SEM, social media, content marketing, and marketing automation initiatives
- Design campaigns for admissions, academic programmes, research achievements, institutional events, and university initiatives
- Maintain a consistent brand identity across the university, medical colleges, teaching hospitals, websites, and digital platforms
- Drive qualified student enquiries, lead generation, and admissions conversion with the admissions team
- Conduct market research, competitor analysis, and audience segmentation
- Strengthen institutional visibility through public relations, media engagement, events, and strategic communications
- Collaborate with academic leadership, hospital administration, international relations, and alumni relations
- Develop marketing budgets and measure ROI, cost per lead, campaign performance, and admission conversion
- Lead and mentor marketing, communications, digital, creative, and brand teams
- Build partnerships with agencies, media organisations, educational platforms, and strategic collaborators
- Ensure marketing communications are accurate, ethical, and compliant with applicable policies
- Prevent misleading claims regarding accreditation, rankings, placements, admissions, or academic recognition
Requirements
- Minimum 8 years of relevant experience in marketing, brand management, strategic communications, or growth leadership
- Significant experience leading marketing teams and integrated marketing campaigns
- Proven experience as CMO, Vice President Marketing, Head of Marketing, or in an equivalent senior role
- Demonstrable success in brand development, lead generation, digital growth, and marketing budget management
Nice to have:
- MBA/PGDM in Marketing from a recognised institution
- A Master's Degree in Marketing, Business Administration, Communications, or a related discipline
- Additional qualifications in digital marketing, brand management, strategic communications, or business analytics
- Experience in higher education, medical education, healthcare, hospital networks, or large service organisations
