Chief Marketing Officer

About This Role

This Chief Marketing Officer (CMO) role is a critical leadership position, driving a strategic, insight-driven, and client-focused marketing function that connects business goals, brand strategy, and client engagement across all markets and disciplines. The CMO ensures marketing is a core driver of growth, innovation, and alignment across the enterprise, partnering closely with the CEO and executive leadership to align marketing strategy with firmwide business objectives and market intelligence.

Responsibilities

• Develop and execute a firmwide marketing strategy aligned with CED’s mission and vision for leadership through innovation and expertise
• Serve as a strategic advisor and trusted partner to the CEO and executive team, ensuring marketing informs business planning, growth, and integration
• Design and implement scalable systems, processes, and playbooks to drive consistency and efficiency across divisions
• Align marketing priorities and investments with the firm’s highest-value opportunities to achieve measurable ROI
• Embed CED’s purpose and values into all marketing activities to reinforce a trusted, unified brand
• Build and sustain a high-performing marketing organization with clear roles, accountability, and capabilities aligned to business goals
• Lead with integrity and agility, positioning marketing as a trusted, strategic partner in firmwide growth
• Develop leadership depth and succession pipelines through mentorship and professional growth opportunities
• Foster a culture of curiosity, collaboration, and accountability that empowers marketers to innovate and deliver results
• Lead the ongoing evolution of the CED brand to ensure consistency, relevance, and differentiation across markets
• Champion a compelling brand narrative highlighting CED’s technical excellence, innovative spirit, and community impact
• Ensure the quality and consistency of brand assets, messaging, and storytelling across all channels
• Connect CED’s work to its broader purpose through authentic storytelling, thought leadership, and client engagement
• Promote a culture of innovation, encouraging new ideas, tools, and approaches that drive performance
• Stay at the forefront of marketing, communications, and client engagement trends to maintain CED’s competitive edge
• Champion marketing technologies, automation, and analytics to enhance scalability and data-driven decisions
• Leverage research, benchmarking, and client insights to anticipate opportunities and inform strategy
• Define and track key performance indicators (KPIs) to measure marketing effectiveness and impact
• Use analytics and insights to optimize strategies, resources, and client engagement outcomes
• Drive budget discipline and ROI accountability to ensure marketing investments deliver business value