Chief Marketing Officer

About This Role

This leadership role involves developing and executing marketing strategies, managing a team, and handling client accounts for assigned hospitals. The Chief Marketing Officer drives business growth through market definition, customer engagement, and by building and maintaining referral networks.

Responsibilities

• Develop a marketing strategy
• Supervise the marketing and strategy team
• Manage client accounts within assigned hospital(s)
• Develop elaborate business development plans
• Create quarterly and annual strategic plans
• Design and implement processes to support business growth through customer and market definition
• Build and maintain inpatient and outpatient referrals and admissions, complying with state and CMS rules and regulations across multiple levels of care
• Oversee all marketing tracking systems, the intake process, payor relationships, and community education
• Maintain positive and effective working relationships internally and in the community, working closely with assigned hospital(s) management and clinical team
• Manage the marketing and strategy team, including recruitment, team development, and retention
• Provide marketing leadership, education, training, coaching, and support to the team to assist in building relationships and exceeding business objectives
• Oversee the marketing and strategy team
• Facilitate business growth by working with clients and business partners
• Build and maintain high-level contacts with current and prospective customers and other business/project partners
• Drive prospects
• Identify new customers and markets
• Develop approaches to the market
• Prepare proposals
• Utilize strategic thinking and sharp executions to exceed revenue, census, and admissions goals

Requirements

• Bachelor