This executive leadership opportunity is for a Chief Marketing Officer to lead the next phase of growth for an emerging financial technology and digital payments business. The role involves refining market positioning, simplifying messaging, accelerating consumer adoption, and developing a scalable marketing strategy. The CMO will work closely with the company's founders, oversee a growing marketing team, and play an instrumental role in shaping the future of the business.
Responsibilities
Develop and execute a comprehensive marketing strategy focused on accelerating consumer adoption of the company's digital payments platform
Evaluate existing marketing initiatives, identify opportunities for improvement, and establish a strategic roadmap for sustainable growth
Partner directly with executive leadership to translate business objectives into actionable marketing initiatives
Develop strategies to increase brand awareness, customer acquisition, platform engagement, and long-term adoption
Identify emerging market opportunities, strategic partnerships, and new customer segments that can accelerate business expansion
Support go-to-market planning for future products, services, and platform enhancements
Provide strategic marketing oversight and alignment across related businesses, including residential real estate and financial services
Oversee and optimize digital marketing campaigns across paid social, search, and other performance-driven channels
Establish a data-driven approach to marketing decisions, using key performance indicators such as customer acquisition cost (CAC), conversion rates, return on advertising spend (ROAS), engagement, and retention
Identify opportunities to improve marketing efficiency, optimize spending, and increase platform downloads and active users
Drive continuous testing and experimentation across messaging, creative, audience targeting, and digital campaigns
Develop scalable customer acquisition strategies as the business expands into additional markets and consumer offerings
Refine the company's brand positioning and value proposition to clearly communicate the advantages of its digital payments and rewards platform
Translate complex financial technology concepts into clear, compelling, accessible messaging that resonates with everyday consumers
Develop marketing strategies that establish credibility and consumer confidence in a highly regulated financial services environment
Oversee brand consistency across digital platforms, advertising, social media, marketing collateral, and customer communications
Guide creative direction, ensuring design, content, and campaign messaging support the overall marketing strategy
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Build a recognizable, trusted consumer brand in the competitive digital payments marketplace
Lead, mentor, and develop an existing marketing team of approximately five professionals, with anticipated growth to 10–15 team members over the next 12 months
Oversee marketing functions that include social media, content development, graphic design, digital marketing, and campaign execution
Establish clear priorities, performance expectations, accountability, and measurable objectives across the department
Evaluate existing capabilities and identify opportunities to strengthen the organization through hiring, training, improved processes, and additional expertise
Foster a collaborative, creative, results-oriented environment that balances strategic thinking with strong execution
Provide clear direction and ensure initiatives are carried through from concept to completion
Serve as a strategic marketing advisor to the founders and senior leadership team
Bring fresh perspectives, creative ideas, and informed recommendations for expanding the platform's market presence
Collaborate closely with leadership on business planning, new product opportunities, and long-term growth initiatives
Balance independent strategic thinking with flexibility, adaptability, and a willingness to test alternative approaches
Establish measurable outcomes for new initiatives, evaluate results, and adjust strategies based on performance
Thrive in an entrepreneurial, founder-led organization where leadership is highly engaged in daily business operations and strategic decisions
Requirements
7+ years of progressive marketing experience, including significant responsibility for marketing strategy, team leadership, and business growth
Demonstrated success leading marketing initiatives for an established organization, ideally within fintech, financial services, consumer technology, payments, or another growth-oriented industry
Proven experience developing and executing comprehensive marketing strategies that produce measurable business results
Strong background in digital marketing, customer acquisition, performance advertising, and campaign optimization
Experience managing meaningful marketing budgets and evaluating marketing effectiveness and return on investment
Demonstrated ability to lead, develop, and hold marketing teams accountable for execution and results
Experience overseeing both strategic marketing direction and the practical execution of marketing initiatives
Strong understanding of marketing analytics, customer acquisition metrics, conversion optimization, and data-driven decision-making
Exceptional communication, presentation, and leadership skills, with the ability to work directly with founders and executive stakeholders
Ability to work onsite in Dallas, Texas
Nice to have:
Marketing leadership experience within consumer fintech, digital payments, mobile applications, banking, or related financial services
Experience driving customer acquisition and adoption for consumer-facing digital products or platforms
Familiarity with digital wallets, peer-to-peer payment systems, consumer rewards programs, or loyalty-based financial products
Experience simplifying complex products or services into compelling consumer-facing messaging
Background scaling marketing functions during periods of significant business growth
Experience working in privately held, entrepreneurial, or founder-led organizations
Exposure to regulated financial products and the unique considerations involved in marketing financial services
Direct experience with cryptocurrency, blockchain, or digital assets
Important Details
Team: approximately five professionals, with anticipated growth to 10–15 team members over the next 12 months
About the Company
This privately held, entrepreneurial organization is backed by an established, diversified organization with significant experience in real estate, financial services, and capital markets. The company has developed an innovative consumer payment platform designed to make everyday financial transactions more rewarding. The platform enables consumers to earn meaningful rewards through everyday payments, including rent, mortgages, and other household expenses, while creating opportunities to build savings toward future financial goals. Approximately 80% of the role will focus on the fintech and digital payments platform, with the remaining 20% involving strategic marketing alignment across related businesses.
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