About This Role
This Chief Marketing Officer role is for an experienced leader to drive commercial expansion, modernize operational infrastructure, and guide a high-growth, omni-channel consumer goods enterprise through its next phase of market scale. The CMO will integrate Brand Strategy, Creative Production, Product Development, and Digital Commerce into a unified, high-performing growth organization, blending visionary brand storytelling with quantitative marketing rigor and a forward-looking mastery of emerging technologies.
Responsibilities
- Formulate and govern the global marketing vision, brand narrative, and annual operating budgets in strict alignment with broader enterprise revenue milestones
- Cultivate a distinct, defensible brand voice and positioning strategy
- Harness consumer research, market segmentation, and competitive landscape intelligence to uncover untapped market segments and maximize customer lifetime value
- Spearhead full-funnel digital acceleration, overseeing acquisition, conversion rate optimization, and retention across direct-to-consumer (DTC) channels, third-party marketplaces (e.g., Amazon), and social commerce platforms
- Direct high-impact performance initiatives spanning paid search, paid social, creator and affiliate ecosystems, CRM (email/SMS), search engine optimization, and retail media networks
- Partner cross-functionally with Wholesale and Commercial Sales teams to design cohesive retail activations that drive both sell-in distribution and retail sell-through
- Architect scalable marketing operational systems: tech-stack integration, automated data pipelines, multi-touch attribution, and standardized functional playbooks
- Institute real-time executive dashboarding across core operational metrics (e.g., CAC, ROAS, LTV, conversion, and repeat rates) to inform performance-driven capital allocation
- Spearhead practical artificial intelligence implementation across content iteration, predictive audience insights, creative testing, and personalized customer journeys to enhance speed-to-market
- Provide high-level guidance over creative vision, brand identity, and the asset-generation pipeline that powers multi-channel consumer campaigns
- Oversee commercial launch strategies and product go-to-market roadmaps, translating market insights into actionable briefs for international R&D and packaging design teams
- Lead, inspire, and scale a multi-disciplinary organization encompassing Brand, Creative, Product, and eCommerce; establish clear organizational hierarchies, performance targets, and KPIs
- Serve as a strategic thought partner to the CEO, delivering clear reporting on commercial KPIs, market opportunities, and budget effectiveness
- Manage agency partnerships, external production houses, and influencer networks, enforcing rigorous standards for vendor ROI and performance accountability
