This executive-level role will lead marketing strategy, brand development, and growth initiatives across the healthcare organization and its affiliated brands. The Chief Marketing Officer will drive market expansion, strengthen brand positioning, develop strategic partnerships, and align marketing and business development efforts with the company's overall growth objectives. The ideal candidate is a strategic, results-driven leader with a proven track record of building brands, leading high-performing teams, and delivering measurable business growth.
Responsibilities
Develop and execute the organization's overall marketing and growth strategy in alignment with executive leadership and company objectives
Lead brand positioning and marketing initiatives across ALIYA Healthcare and its affiliated brands
Identify opportunities for market expansion, business development, and increased market share
Oversee marketing campaigns, digital marketing, website strategy, social media, public relations, and corporate communications
Develop strategies to strengthen brand awareness, market differentiation, and the organization's reputation
Partner with operations, admissions, and facility leadership to support census growth, referral development, and business performance
Build and maintain strategic relationships with hospitals, healthcare providers, referral sources, and community partners
Analyze market trends, competitor activity, and industry developments to identify new business opportunities
Establish key performance indicators (KPIs) to measure marketing effectiveness, lead generation, referral growth, and return on investment
Lead, develop, and manage the marketing team, establishing clear goals, priorities, and performance expectations
Ensure consistent branding, messaging, and marketing standards across the organization and its affiliated brands
Collaborate with executive leadership on strategic planning, organizational growth, and new business initiatives
Use data and analytics to evaluate performance, identify opportunities, and guide marketing decisions
Oversee the development of marketing materials, presentations, proposals, and other resources that support business development
Ensure marketing activities comply with applicable healthcare regulations, privacy requirements, and company policies
Present marketing performance, growth opportunities, and strategic recommendations to executive leadership
Perform other duties as assigned
Requirements
Bachelor's degree in Marketing, Business Administration, Communications, or a related field required
Millions of jobs, with real people getting hired every day
200,000+
New jobs added daily
7,000,000+
Verified job listings
1,000,000+
Tailored applications submitted
Significant experience in marketing leadership, with executive-level leadership experience strongly preferred
Proven track record of developing and executing successful marketing strategies that drive measurable business growth
Experience managing marketing teams, budgets, campaigns, and external partners
Demonstrated experience in brand strategy, business development, market expansion, and performance analysis
Strong understanding of digital marketing, market research, lead generation, and marketing analytics
Ability to translate organizational objectives into measurable marketing and growth initiatives
Excellent executive communication, leadership, negotiation, and relationship-building skills
Strong analytical and strategic planning abilities, with a focus on results and return on investment
Ability to collaborate effectively with executive leadership and cross-functional teams
Nice to have:
Master's degree
Experience in healthcare, skilled nursing, long-term care, post-acute care, or a related industry
Benefits
Medical Insurance
Dental Insurance
Vision Insurance
Flexible Spending Account (FSA)
Life Insurance
Critical Illness Insurance
Short-Term Disability Insurance
Accident Insurance
Hospital Indemnity Insurance
401(k) Retirement Savings Plan
Paid Time Off (PTO)
About the Company
ALIYA Healthcare is committed to providing quality care and making a positive difference in the lives of its residents and the communities it serves. The company is looking for a strategic marketing leader who can strengthen its brands, drive organizational growth, and help shape its future.
ALIYA Healthcare, raising the bar in quality care and a positive environment fostering growth and happiness..
