About This Role
This hands-on leadership role is for a Chief Marketing Officer who will own the end-to-end marketing strategy across B2B and B2C touchpoints. The role requires strategic operation while staying close to execution, working in direct collaboration with sales, product, and leadership teams.
Responsibilities
- Define and own Trueview's overall marketing strategy, positioning, and brand architecture across all product lines (DSS, TrueBoard, dash cams, and future launches)
- Build Trueview into a recognized, trusted brand in the CCTV and display solutions category, both regionally and nationally
- Own the annual marketing budget, planning, and ROI accountability
- Lead performance marketing, SEO, social media, and content strategy to drive qualified leads for both direct and channel sales
- Oversee website, digital campaigns, and marketing automation to support the full funnel - awareness to conversion
- Drive data-informed decision-making using campaign analytics and market intelligence
- Partner closely with product and R&D teams to craft go-to-market strategies for new product launches
- Develop sales enablement content, consultative playbooks, and positioning for the dealer/distributor and direct sales teams
- Conduct ICP and market research to sharpen product-market fit and messaging across categories
- Design and execute marketing programs that support and activate Trueview's dealer and distributor network
- Build co-branded campaigns, trade marketing initiatives, and channel incentive/loyalty programs (e.g., True Rewards)
- Build, lead, and mentor an in-house marketing team across digital, content, design, and product marketing functions
- Manage relationships with external agencies and specialist vendors where required
- Collaborate closely with sales, product, and customer support leadership to ensure marketing-sales alignment
- Identify and execute strategic brand collaborations and multi-platform media campaigns to expand reach and visibility
- Represent Trueview's brand voice consistently across all customer and trade touchpoints
Requirements
- Minimum 10 years of overall marketing experience, with a proven track record in a senior leadership role (Head of Marketing / VP Marketing / CMO)
- Prior experience in electronics, consumer durables, security/surveillance, B2B manufacturing, or a related hardware/tech category strongly preferred
- Demonstrated experience managing both B2B (dealer/distributor/trade) and B2C marketing simultaneously
- Strong grounding in digital marketing (performance, SEO, social, content) alongside traditional/offline brand building
- Experience building and leading a marketing team, and managing external agency relationships
