About This Role
This leadership role takes full charge of brand, marketing, growth, and ecological strategies, covering both traditional enterprise services and the Web3 market. It involves formulating brand positioning, user growth plans, community development initiatives, and business cooperation plans to build brand influence, acquire targeted users, and drive business growth.
Responsibilities
- Develop overall marketing strategies, brand positioning, annual plans, and budgets, considering both the B2B enterprise market and the decentralized Web3 market
- Clarify differentiated positioning and collaborative approaches for the two business lines, ensuring alignment with the company’s overall objectives
- Shape a professional, credible, and innovative brand image
- Manage official websites, social media, media relations, content marketing, events, and exhibitions
- Deploy marketing channels suitable for Web3, such as Discord, Twitter/X, Telegram, Mirror, DAO communities, industry media, and Key Opinion Leader (KOL) ecosystem
- Maintain a unified brand voice, convey core values, and enhance brand awareness and reputation
- Establish systems for B2B customer acquisition and Web3 user/community growth
- Formulate strategies for customer acquisition, activation, retention, and monetization, including innovative approaches such as guiding on-chain behaviors, encouraging community participation, designing token incentive models, and promoting ecological cooperation
- Monitor Return on Investment (ROI), and continuously optimize marketing channels and conversion efficiency
- Lead the integration of industry resources, and establish in-depth partnerships with exchanges, public chains, project teams, investment institutions, media, KOLs, and communities
- Plan joint activities, build industry ecosystems, and promote cooperation related to tokens and products to expand market coverage and increase business value
- Participate deeply in product planning, and provide insights into market trends and user needs
- Develop strategies for product launch, promotion, and user education
- Deliver clear and understandable marketing messages for complex Web3 products (covering aspects such as technology, economic models, and compliance)
- Establish marketing indicator systems to track brand exposure, user growth, community activity, on-chain data, conversion rates, and revenue
- Propose adjustments to strategies and optimization solutions
Requirements
- Bachelor’s degree or above; majors in marketing, business administration, communication, finance, or related fields are preferred
- Over 8 years of experience in marketing management, with at least 4 years of experience in marketing within the Web3/blockchain industry
