Chief Marketing Officer

About This Role

This leadership role at Stanford's Graduate School of Business (GSB) involves leading enterprise marketing, audience engagement, and brand strategy. The Chief Marketing Officer will shape the next generation of marketing and audience engagement capabilities for a globally recognized business school, advancing its brand presence and digital engagement infrastructure.

Responsibilities

• Oversee an organization spanning brand stewardship, digital marketing, social media strategy, creative services, market intelligence, marketing technology, and related engagement platforms
• Work in close partnership with the Dean's Communications leadership
• Partner broadly across admissions, executive education, alumni relations, and development to align enterprise marketing strategy with GSB's institutional priorities
• Advance the school's brand presence, digital engagement infrastructure, and enterprise marketing ecosystem
• Utilize data and analytics, CRM ecosystems, and AI-enabled tools to deepen audience intelligence and drive engagement across global constituencies
• Oversee strategic marketing initiatives

Requirements

• Proven capabilities across enterprise marketing strategy, institutional partnership, and digital engagement
• Critical ability to integrate strategies across departments that operate with meaningful autonomy
• Strong coordination instincts and the ability to influence without always having direct authority
• Change leadership orientation
• Credibility, vision, and collaborative instincts to establish the marketing function as a genuine strategic partner at every level of the institution

Important Details

• Contract: regular
• Employment type: full-time
• Stanford Schools and Units: Graduate School of Business

About the Company

Stanford's Graduate School of Business (GSB) has built a global reputation based on its immersive and innovative management programs, providing students a transformative leadership experience, pushing the boundaries of knowledge with faculty research, and offering a portfolio of entrepreneurial and non-degree programs that deliver global impact. Its mission is to develop innovative, principled, and insightful leaders who change lives, change organizations, and change the world.