About This Role
This role drives retail marketing activities and strengthens ASUS brand presence across retail and dealer channels. The Channel Marketing Specialist works closely with sales, product marketing, retail, dealers, vendors, and regional/global teams to execute product launches, retail campaigns, store development, and in-store branding initiatives. The position suits an organized, detail-oriented individual who can work independently and manage multiple cross-functional projects in a fast-paced environment.
Responsibilities
- Plan and execute retail product launches, channel campaigns, and promotional activities
- Work closely with Sales, Product Marketing, and Retail teams to improve in-store visibility and brand exposure
- Coordinate retail marketing materials including POSM, display fixtures, product catalogues, and store branding
- Manage dealer store development, retail displays, and merchandising implementation according to brand guidelines
- Coordinate with internal teams, dealers, vendors, and regional/global stakeholders to ensure timely project execution
- Monitor campaign performance and prepare post-campaign reports with improvement recommendations
- Support customer and retail experience initiatives, including maintaining accurate ASUS store information on Google Business Profile
- Support marketing budget planning, expenditure tracking, and vendor coordination
- Manage multiple projects independently and ensure deliverables are completed within timeline
Requirements
- Diploma or Bachelor's Degree in Marketing, Business Administration, or a related field
- Minimum 2–3 years of experience in Channel Marketing, Retail Marketing, Trade Marketing, or a related role
- Experience in consumer electronics, technology, FMCG, retail, mobile, or other consumer-facing industries will be an advantage
- Familiar with POSM, retail execution, merchandising, product launches, or promotional campaigns
- Strong project-management, organizational, and multitasking skills
- Strong stakeholder-management skills with the ability to work across different functions and external partners
- Able to work independently, take ownership, and follow through with minimal supervision
- Detail-oriented with strong accountability and ability to work within tight deadlines
- Good command of English and Bahasa Malaysia
Nice to have:
- Mandarin
- Strong interest in technology, consumer electronics, or gadgets
Benefits
- Gain hands-on exposure to end-to-end channel and retail marketing across multiple technology product categories
- Work closely with local, regional, and global stakeholders
