About the role
Title: Central Marketing Strategist
Industry: Tech
Location: Culver City, CA
Duration: 12 months
Responsibilities
- Develop and optimize lifecycle marketing strategies that improve customer engagement, retention, and plan cross-selling for a consumer subscription service.
- Define customer journeys, value propositions, educational messaging, and communication strategies for new product features.
- Design, launch, and optimize lifecycle programs using A/B testing, experimentation, and data-driven insights across push, email, and in-app channels.
- Analyze campaign performance, identify opportunities for improvement, and translate learnings into future strategies and programs.
- Lead cross-functional execution with marketing, product, engineering, analytics, design, and business teams, including campaign briefs and technical requirements documentation.
Requirements
- 7+ years of experience leading lifecycle marketing programs, ideally within a consumer subscription business, with demonstrated success in engagement, retention, and cross-selling.
- Proven experience developing customer journeys and testing or optimizing push notifications, email, and in-app messaging.
- Deep understanding of A/B testing, experimentation, analytics, and data-driven marketing optimization.
- Strong project management, analytical, problem-solving, communication, and stakeholder management skills, including the ability to translate technical concepts for non-technical audiences.
- Bachelor’s degree required; ability to manage multiple priorities, meet deadlines, and build cross-functional consensus.
Skills
- Lifecycle Marketing
- Customer Engagement
- Retention Strategy
- Subscription Marketing
- Cross-Selling
- Customer Journeys
- A/B Testing
- Marketing Analytics
- Push Notifications
- In-App Messaging
Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.
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