Category Marketing Manager - Fashion

About This Role

This role focuses on coordinating and executing marketing campaigns specifically for the fashion category, working closely with buyers and the wider marketing team. It suits a candidate with a strong understanding of fashion trends and a collaborative approach to content creation and market research.

Responsibilities

• Collaborate with fashion buyers and the storewide marketing team to develop and execute integrated marketing campaigns for the fashion category
• Assist in creating timelines, budgets, and communication plans for each campaign
• Coordinate with internal teams (visual merchandising, public relations, events) to ensure cohesive brand messaging across all channels
• Assist with the development of engaging content for social media platforms, email marketing, and website promotions relevant to the fashion category
• Source and manage high-quality visuals (photography, graphics) for marketing materials
• Track and analyze campaign performance metrics and provide reports for continuous improvement
• Conduct market research to stay updated on current and emerging fashion trends
• Analyze customer data and buying habits to inform campaign strategies
• Maintain clear communication with buyers, marketing team members, and other departments to ensure seamless campaign execution
• Prepare presentations and reports to effectively communicate campaign plans and results
• Build and maintain positive relationships with internal and external stakeholders

Requirements

• Bachelor
• More than 5 years of experience in marketing communication or brand management
• Excellent written and verbal communication skills
• Proficient in Microsoft Office Suite and social media platforms
• Ability to work independently, manage multiple tasks effectively, and meet deadlines
• Strong organizational and time management skills
• Team player with a positive and collaborative attitude

Nice to have:

• Strong understanding of fashion trends and the retail industry