About the role
- Notion’s Integrated Marketing team connects our brand story to the world—ensuring that every campaign, launch, and experience builds on global awareness of Notion as the intelligent, AI-connected workspace for modern work
- The Campaign Manager, Brand brings Notion’s mission, product capabilities, and customer stories to life through targeted, insight-driven brand campaigns
- This role is responsible for conceptualizing, developing, and executing integrated marketing programs that connect Notion’s core value props to the needs and aspirations of our customers—from individuals to global enterprises
- Reporting to the Campaign Lead, you’ll drive seasonal campaigns, brand activations, and special projects that aim to build excitement among both current customers and prospects
- You’ll work closely with Product Marketing, Growth Marketing, and Creative to transform feature launches, product education, and customer insights into powerful, scalable brand moments that build understanding, drive conversion, and reinforce Notion’s position as the AI workspace for teams
- Lead cross-functional campaign execution, from concept to delivery, for both special brand projects and feature-led programs
- Partner with Creative to generate out-of-the-box brand marketing concepts, breaking from the industry mold and encouraging blue sky thinking
- Partner with Product Marketing to develop strategies that translate product value into meaningful narratives for the target audience of each activation or campaign
- Partner with Growth Marketing to define the right mix of content, media, and channels to reach each segment effectively
- Manage campaign briefs, creative deliverables, and timelines—ensuring clarity, accountability, and alignment across stakeholders
- Integrate brand and performance media buying from planning through delivery and reporting
- Define and track KPIs for each campaign, analyzing and sharing results and applying insights to optimize future programs
- Ensure all campaigns maintain a cohesive Notion voice and brand expression, while adapting to audience needs and regional contexts- We’re looking for an experienced, creative, and rigorous brand campaign expert who excels at conceptualizing innovative campaign strategies and bringing clarity to complex challenges
- 8+ years of experience in integrated or brand marketing, preferably in AI or tech, with proven success leading complex projects to fruition
- AI fluency: You have deep, first-hand experience experimenting with new AI tools, and are passionate about staying on top of fast-moving industry trends
- Speed: You bias towards action and operate with ambition, creating processes that help cross-functional teams do the same
- Order agent: You possess strong organizational and analytical skills, with the ability to balance multiple work streams and deadlines at once while iterating for improvement
- Idea catalyst: You bring a concept-led approach and an opinionated point of view, sparking, shaping, and shepherding breakthrough concepts until they’re undeniable
- GTM expert: You have strong understanding of and passion for go-to-market planning, messaging, and storytelling for brand-driven campaigns
- Collaborative: People on the projects you lead become the best versions of themselves by working with you, across product, creative, and data teams
- Experience using Notion—both personally and professionally
- Experience supporting global and/or regionalized campaigns
- Familiarity with hybrid audience targeting
- If you’re excited about this role but don’t meet every bullet, we still encourage you to apply
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