Business Development Manager - TikTok Shop - Global Business Solutions

About This Role

This Business Development Manager role focuses on TikTok Shop, driving revenue and leading strategic client conversations to position TikTok Shop Ads as a core solution within the ecosystem. The role acts as a trusted consultant to clients and cross-functional teams, helping brands integrate commerce and media strategies to unlock performance opportunities and scale their businesses through TikTok Shop. Success in this position requires a strong blend of strategic thinking, client-centricity, sales acumen, and a deep understanding of eCommerce dynamics.

Responsibilities

• Lead strategic relationships with enterprise clients, focusing on TikTok Shop adoption and commerce media strategy
• Act as a subject matter expert in TikTok Shop Ads, educating clients and internal stakeholders on product capabilities, best practices, and roadmap developments
• Master product and measurement knowledge to unlock TikTok Shop opportunities with main clients
• Collaborate closely with Product Marketing, Client Solutions Team, and E-commerce (TikTok Shop) teams to deliver high-impact solutions and integrated media plans
• Identify key growth opportunities within your client portfolio and develop tailored activation plans to maximize Shop Ads usage and performance
• Analyze campaign performance and business data to inform strategy, provide actionable recommendations, and build compelling narratives
• Stay ahead of market trends, competitor offerings, and category movements to proactively guide client strategy and drive innovation
• Champion feedback loops with Product and cross-functional teams, sharing insights from clients to improve TikTok Shop solutions
• Participate in internal knowledge sharing initiatives, contributing to case studies, learning sessions, and strategic alignment across teams
• Focus on business development and sales and upsell skills to unlock new opportunities

Requirements

• 3+ years of experience in digital advertising, eCommerce, or media sales, understanding of eCommerce ecosystem, performance marketing, and retail media strategies
• Bachelor
• Proven success in managing complex client relationships and delivering consultative, data-driven solutions
• Excellent communication, storytelling, and presentation skills
• English proficiency is required because the role involves frequent communication with global teams and stakeholders across global markets

Nice to have:

• Experience working with commerce or marketplace platforms
• Experience in selling or managing performance-based ad products
• Strong analytical skills and familiarity with auction-based media buying
• Self-starter mindset with adaptability to thrive in a fast-paced, evolving environment