Business Development Manager, Performance Marketing

About This Role

This role is for a Business Development Manager to lead the strategy and execution for three new verticals within the Associates program: AI Content, Shoppable Media, and Monetization. It is a charter-building position focused on growing these verticals from inception, collaborating with internal Amazon teams, and engaging with CXO-level stakeholders at top Indian publishers to expand Amazon's distributed commerce engine. The role is part of the Amazon India Performance Marketing team.

Responsibilities

• Own the strategy for AI Content development and Shoppable Media, setting direction, building playbooks, and driving execution through fast experimentation
• Build an acquisition engine for Shoppable Media by partnering with India's largest Media and Lifestyle publishers, defining value propositions, leading CXO-level conversations, and closing scalable partnerships
• Partner with Ads, Category, and Finance stakeholders to build strong processes that scale monetization across Sponsored Products, Amazon Ads, and Co-op programs
• Develop and drive monthly, quarterly, annual, and long-term content acquisition objectives through Media and Lifestyle publishers, owning growth targets and the path to achieve them
• Accelerate adoption of Amazon Storefronts and supporting tools, including Advertising APIs, education resources, Automated Product Tagging, and reporting to power AI and Shoppable Media at scale
• Work closely with leadership and Worldwide product teams to inform the product roadmap, providing structured feedback on product requirements grounded in publisher and creator needs
• Bring industry insights, trends, and Voice of Customer into every decision, partnering with the Research and Insights team to build an outside-in view that shapes strategy and investment priorities
• Partner with Marketing, Ads, and Retail category leaders to support strategic Amazon businesses and unlock cross-functional growth

Requirements

• 4+ years of business development, partnership management, or sourcing new business experience
• 3+ years of developing, negotiating, and executing business agreements experience
• Bachelor's degree
• Experience with sales CRM tools such as Salesforce or similar software
• Experience in setting up and managing a sales pipeline
• Experience influencing internal and external stakeholders
• Experience with analytical tools and ability to dive deep into metrics and reporting

Nice to have:

• Experience in online advertising or high-tech products/services

About the Company

Amazon Associates program connects shoppers with products through a large partner network of publishers and associates, forming a core pillar of Amazon India's performance marketing engine.