Business Development Manager (Card Portfolio)

About This Role

This Business Development Manager role focuses on the card portfolio, driving growth strategies and product initiatives for credit card loan features. The position suits a professional with a strong digital mindset and experience in banking or finance, particularly in credit card or unsecured lending.

Responsibilities

• Formulate and execute credit card loan portfolio growth strategies to achieve KPIs and business targets
• Develop and implement product strategies for card loan features including marketing programs, customer segmentation, personalized pricing and new initiatives for card lending products
• Work closely with different channels to enhance campaign effectiveness and productivity, maximizing business profitability and market shares
• Engage internal and external stakeholders to ensure smooth campaign implementation, channel effectiveness, operational accuracy, and enhance customer experience
• Drive digital initiatives to improve customer targeting, optimize end-to-end digital journeys and onboarding, and design e-Channel specific incentive programs to increase digital sales contribution and customer satisfaction
• Collaborate with the data analytic team to define target segments, conduct portfolio analysis and leverage data insights for card loan product development
• Keep abreast of market trends and competitor activities to identify opportunities and increase market competitiveness
• Comply with all applicable regulations, rules, codes, guidelines and standards set by regulators and the Bank, and carry out duties with high integrity

Requirements

• Degree holder or above
• More than 5 years' experience in Banking / Finance is preferred (ideally in credit card, loan on card / unsecured lending)
• Digital mindset, great sense of ownership and attentive to details
• Self-motivated, strong marketing and interpersonal skills
• Good command of both written and spoken English and Chinese
• Good at using English / Chinese Word Processing tools