About This Role
Driving revenue growth and market expansion to achieve company targets is the core of this role. The Business Development Manager will lead market analysis, strategic business planning, product commercialization, and sales and marketing activities, while coordinating closely with operations and supply chain to deliver competitive electronic controller solutions for vehicle OEMs and aftermarket customers.
Responsibilities
- Conduct detailed market research and competitive mapping for on-road (commercial & EV) and off-road (agriculture, construction, mining) vehicle electronics
- Identify high-potential segments, white-spaces, and account prioritization (OEMs, Tier-1s, aftermarket, retrofit)
- Produce monthly/quarterly market intelligence briefs and sales forecasts
- Define go-to-market (GTM) strategies: direct OEM sales, distributor partnerships, export entry plans (SE Asia, Africa, Europe)
- Establish pricing strategy, margin targets, and product mix to achieve EBITDA goals
- Drive strategic account plans for top 10-15 customers (acquisition & expansion)
- Lead sales pipeline generation, qualification, and conversion for OEM, aftermarket and project business
- Build and manage a territory/account sales team and external distributor relationships
- Plan and execute product launches, technical webinars, trade show participation, and targeted business development campaigns
- Prepare commercial proposals, negotiate terms, and secure contracts/POs
- Ensure timely order capture and forecasting accuracy
- Implement CRM discipline and maintain up-to-date funnel, win/loss analysis, and sales KPIs
Requirements
- Bachelor's degree in Engineering (Electronics / Electrical / Mechatronics) with MBA preferred
- 15 to 20 years experience in Business Development / Sales within Automotive Electronics, ECUs, or embedded systems (preferably both OEM and aftermarket exposure)
- Proven track record of selling to OEMs and managing strategic accounts
- Experience in product commercialization (NPI) and cross-functional coordination with R&D and operations
- Prior experience with export markets (advantageous)
Important Details
- Travel flexibility: 30-50% (customer visits, trade fairs, supplier sites)
About the Company
A leading German manufacturing company that delivers reliable electronic controller solutions for on-road and off-road vehicle OEMs and aftermarket customers.
