About the role
ROLEPURPOSE & OBJECTIVE
Theincumbent will be primarily responsible to -
- Acquirenew customers for liabilities from open market
- Assistthe CRS - unsecured loans for conversion of existing borrowingcustomers for liabilities
- Enhancethe relationship with the existing customers by cross-sellingproducts and services as per the profile & need of thecustomers
- Train/assistcustomers to use ATM and BCs; drive usage of alternate channels
FINANCIALSIZE
NON-FINANCIALSIZE
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Targetassigned as per the branch
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CASABook ?? as per the branch
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TDBook ?? as per the branch
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Segmentwise book (NR, Senior Citizen, HNI etc) ?? as per the branch
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Numbertarget for all the respective products.
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CA
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SA
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TD
KEYDUTIES & RESPONSIBILITIES OF THE ROLE
Business
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Meetthe set targets on liabilities in terms of open marketacquisition & existing customer conversion
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Understandneed and acquire customers who meet the criteria for liabilityproducts through either of the below channels:
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Leadsgenerated by branch staff and personal leads
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Referralsgenerated from existing customers
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Alternatechannels
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Maintainthe database of the prospects, meet select prospects and managethe relationship thereafter
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AccompanyCRS-Unsecured loans on the field for actively driving conversionof existing borrowing customers into liabilities customer
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Crosssell other secured loan products of Ujjivan and pass qualityleads to respective loan officers
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Sharecustomer insights/product related feedback with the Sales Manager- Liabilities
Customers
- Interactwith customers in a courteous and professional manner; provideprompt, efficient and accurate services
- Reducecustomer dormancy and customer attrition by continuous engagement/ interaction
- Resolvesthe customer queries on various accounts, FD / RD, remittances &third party product
InternalProcesses
- Guidethe customer to fill the ??Account Opening Form??;ensure receipt and verification of KYC documents; obtain customersignatures on all mandatory documents
- Strictlyadhere & maintain compliance to KYC norms
- Drivethe usage of alternate channels such as ATMs, BCs and assistcustomers to use ATMs for dispensing cash
Learning& Performance
- Maintainup to date knowledge of the liabilities products and services aswell as a working knowledge of other products offered in thebranch
- Resolvequeries raised by CRS-unsecured loans w.r.t liability productsand support them in selling liabilities
- Ensureadherence to training man-days/ mandatory training programs forself
Ensuregoal setting, mid-year review and performance appraisal processesare completed within specified timelines
MINIMUMREQUIREMENTS OF KNOWLEDGE & SKILLS
Educational
Qualifications
Graduate,preferably in commerce and related streams
Experience
1year experience, preferably in sales
Certifications
- AMFI/ IRDA Certified
FunctionalSkills
- Basicknowledge on retail banking products
- Documentationskills
- Processcompliance focus
- Communicationskills: fluent in the local language
BehavioralSkills
- Courteouscustomer service skills
- TimeManagement
- Sellingskills
- Telephoniccold calling skills
- Willingnessto travel & relocation as per business requirements andcareer opportunities
Competencies
- Planning& Organizing
- DrivingExecution
- ManagingRelationships
- CustomerFocus
KEYINTERACTIONS
INTERNAL
EXTERNAL
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BranchTeam ?? Unsecured Loans (CRM, CRS); Secured Loans (LoanOfficers); Operations team
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RegionalProduct & Marketing team
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StateHR
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BCAgents
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