About This Role
This senior leadership role is accountable for supporting communications for U.S. Retail Banking and Citigold at Citi, working closely with business leaders to advance initiatives and growth plans. The role requires a comprehensive understanding of retail banking and wealth management, applying in-depth knowledge of internal and external communications to support business objectives. It involves full management responsibility for a team, including people, budget, and planning.
Responsibilities
- Develop and execute integrated communications strategies that advance Citi's Retail Banking and Citigold business priorities, growth objectives, and brand positioning
- Serve as a senior communications advisor to Retail Banking and Wealth leadership, providing strategic counsel on business initiatives, market developments, and reputational issues
- Translate complex business strategies into compelling narratives that resonate with clients, employees, media, and key stakeholders
- Partner closely with senior executives to develop messaging, thought leadership, speeches, employee communications, and external positioning
- Elevate the profiles of Retail Banking and Citigold leaders through strategic speaking opportunities, media engagement, and content development
- Provide communications support for key business milestones, product launches, client events, and industry conferences
- Lead proactive media outreach and reactive media response efforts related to Retail Banking and Citigold
- Build and maintain strong relationships with top-tier financial, business, consumer, and trade media
- Anticipate and manage reputational risks, developing communications strategies and messaging for sensitive issues and emerging topics
- Collaborate closely with Marketing, Public Affairs, Investor Relations, Government Affairs, Legal, Compliance, Risk, and Wealth Communications partners
- Ensure consistency of messaging across internal and external channels
- Influence senior stakeholders and align communications strategies across multiple business functions
- Serve as a key member of communications response teams during reputational, regulatory, operational, or market-related events
- Develop preparedness plans, holding statements, and stakeholder communications for potential issues impacting Retail Banking or Citigold
- Advise leadership on communications implications of business decisions and external developments
Requirements
- Knowledge of communications and 10+ years of experience
- Strong communications (written, verbal and interpersonal) skills, including tact, diplomacy, and ability to influence senior executives
- Integrity, maturity, dependability, a positive professional attitude
