About the role
Role: Business Analyst
Location: Remote
Duration: 6+ Months
We are looking for a strategic and detail-oriented Business Analyst Contractor to join the Growth Product Marketing team. This person brings curiosity about the business, uses data to drive evidence-based decisions, and values the context in which insights are applied. In this role, you’ll generate insights on product performance, customer segments, and go-to-market efforts — including targeted prospecting, historical analysis, and performance tracking — to ensure our initiatives are aligned with market needs and business goals.
Key Responsibilities
- Develop Insightful Reports: Analyze historical data across product usage, sales funnels, marketing activities, customer feedback, and market trends. Deliver quantitative and qualitative insights that shape product positioning, pricing strategy, and new market opportunities.
- Cross-Functional Collaboration: Partner with product marketing, sales, sales enablement, marketing, and product management to gather data and align on business goals.
- Market Opportunity Sizing: Estimate the addressable market for proposed initiatives and evaluate them based on potential business impact.
- Curating Targeted Outreach Lists: Use internal and external data sources to build high-value prospect lists that support go-to-market execution.
- Performance Measurement: Leverage data visualization, business intelligence, and CRM reporting tools (e.g., Tableau, Salesforce) to track KPIs across product performance, outbound sales programs, and marketing activities.
Preferred Experience
- SaaS industry background with familiarity in key performance metrics.
- Experience using Salesforce for data and CRM reporting.
- Exposure to market sizing for product or go-to-market initiatives.
Skills:
- Proficient in data visualization tools such as Tableau, Looker, or similar.
- Experienced in data preprocessing and transformation using Python, R, or SQL.
- Proficient in Excel, Google Sheets, or similar tools to create pivot tables, perform lookups, and conduct data cleaning and analysis.
Education:
Bachelor’s degree in Business Analytics, Management Science, Marketing, Finance, or a related field with at least 3 years of experience as a Business Analyst or similar role; alternatively, a Master’s degree in the same field with at least 1 year of relevant experience.
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