Brand Strategist/Manager

Responsibilities

• Determine the brand's direction, objectives, and core values as brand identity
• Strategically establish brand positioning, target market, and buyers
• Conduct market research, competitor analysis, and industry trend analysis
• Develop, formulate, and maintain consistent brand guidelines (visual, tone of voice, storytelling)
• Determine visual concepts and main campaign ideas aligned with brand identity
• Control promotional materials and coordinate with the team to ensure brand strategy supports sales targets
• Effectively manage campaign budgets to increase brand awareness, brand equity, and revenue growth

Requirements

• Minimum S1 education in Marketing, Communication, Business Management, or a related field
• 2-4 years of experience in brand strategy, brand management, or marketing, especially in the beauty industry
• Understand branding strategy, brand positioning, market research, competitor analysis, and beauty industry trend analysis
• Meticulous, creative, critical, and analytical