Brand Strategist

About This Role

This senior-level Brand Strategist role involves analyzing market landscapes and consumer insights to develop insightful brand strategies that deliver unique and marketable brand value. The strategist will also collaborate with design and marketing teams to bring brand visions to life, and attend industry events to generate leads.

Responsibilities

• Work quickly to analyze a range of B2B and B2C market landscapes and consumer insights to craft insightful brand strategies that deliver unique and marketable brand value
• Display strong written and verbal communication skills to draft brand strategies with compelling copy that will directly translate to web and marketing copy, following digital best practices
• Have excellent executive presence and a strong and engaging presentation style in client-facing meetings
• Have an eye for brand visual design and collaborate closely with brand and web designers and marketing teams to bring the brand vision to life
• Regularly attend specific industry events and networking groups to generate leads (our BD team will create proposals and close the lead, but you get the commission)

Requirements

• Minimum 7 years’ experience in creating brand strategies
• Ability to create and present professional brand strategies from start to finish
• Excellent client relationship management, communication, and presentation skills, with the ability to demonstrate value and build long-term partnerships
• Ability to collaborate effectively with sales and business development teams, providing strategic insights, supporting prospective client opportunities, and generating new business leads
• Willingness to attend relevant industry events and networking groups to build relationships and identify new business opportunities
• Ability to communicate with clients directly and present work through various phases
• Strong copywriting skills and ability to write effective headlines
• Excellent understanding of the full marketing mix
• Experience developing marketing strategies based on market segmentation
• Ability to suggest ideas and best practices to improve the outcome of the project and meet project goals
• Basic knowledge of SEO and knowledge in at least 2 other marketing channels
• Able to work efficiently and produce work in a timely manner
• Driven to succeed and generate results for clients
• CV and all correspondence must be in English

Benefits

• A work culture focused on mutual success and continuous growth
• Shares in the company – share in profit upon company sale
• Challenging projects and opportunity to work with great team members