Brand Strategist

About This Role

This high-impact role involves leading the growth of a proprietary brand, defining its essence, building its presence, and driving growth through innovative social media strategies and high-quality content. The Brand Strategist will report directly to the CEO and GM of the eCommerce Business Unit.

Responsibilities

• Lead the end-to-end development of proprietary brand products
• Translate the brand’s mission and values into a cohesive visual and verbal identity
• Own the strategy and execution for all social platforms (Instagram, TikTok, LinkedIn, etc.)
• Grow an authentic community and increase brand awareness
• Deeply understand the brand’s "DNA" and produce original content that resonates
• Work closely with video/design production teams to turn brand concepts into viral and engaging assets
• Translate brand strategy into clear creative briefs
• Manage content production planning and timelines
• Coordinate with design/video teams to ensure consistent, timely, and high-quality output across all channels
• Manage daily social media operations, including posting schedules, community engagement, and multi-channel content distribution to maximize reach
• Use data-driven insights to refine content strategies, ensuring every campaign aligns with the brand’s long-term growth and CEO’s vision

Requirements

• Bachelor’s degree in Marketing, Business, Biology, or a related field
• Minimum of 5+ years of professional experience in Brand Strategy, Management or Operations
• Proven track record of building and managing successful social media accounts for consumer brands
• Strong ability to output creative briefs and collaborate with production teams to generate high-quality video and static content
• Exceptional storytelling and English writing skills, with the ability to articulate complex brand missions simply
• Experience working with e-commerce or direct-to-consumer (DTC) businesses, with a strong understanding of how brand building translates into revenue growth
• Ability to connect content, traffic, and conversion across multiple digital channels, and optimize for measurable business outcomes
• Proficiency in leveraging AI tools to accelerate content production and iteration
• Ability to rapidly generate, test, and refine content through structured A/B testing, and analyze performance to continuously improve efficiency and ROI

Nice to have:

• MBA or advanced degree

Benefits

• PTO /Sick time
• Paid holidays
• 401(K) with matching
• Medical, Dental and Vision insurance